Informing the business strategy of a CSU

Drawing on our community of over 10,500 highly engaged commissioners, Cogora conducted a two-step market research project.

Benecol

The campaign generated significant exposure and awareness for the brand, as well as delivering insightful guidance and resources to our community of general practitioners.

How important is the safe handling of hazardous drugs?

How important is the safe handling of hazardous drugs? Why does the uptake of closed system transfer devices remain low in Europe, and what can be done about…

ElectroCore

We were able to generate significant exposure and awareness for ElectroCore’s latest device, through our GP media brand Pulse.

Spacelabs Healthcare

PCM Healthcare helped develop a new site for Spacelabs Healthcare, with a design that would differentiate the brand from competitors.

Informing the optimal marketing channels for a new GP service

We produced a set of recommendations for how to best market the new service using a multi-channel approach.

Providing data to form basis for a peer-reviewed academic article

Cogora distributed an online survey to our audience of 12,000 highly engaged European hospital pharmacists to collect data on drug shortages.