Cancer Research UK

Cancer Research UK approached Cogora to help increase awareness of the latest NICE guidance, ‘Practical perspectives on safety netting in suspected cancer’, and provide our audience of healthcare professionals with the necessary educational resources.

Objectives

A six month Cancer Research UK campaign was hosted on PulseToday and The Commissioning Review, to reflect the implications of the NICE guidance for primary and secondary care, and to share tips and tools for its implementation.

Our approach

The campaign was to first deliver a roundtable of GP cancer leads, commissioners and public health officials, which explored different perspectives from across the cancer patient pathway on how to effectively implement the NICE suspected cancer guidelines (NG12), the challenges involved and advice on best practice. A summary was distributed in both Pulse magazine and The Commissioning Review magazine as an insert.

This insight was then extended across our digital platforms in order to further educate our audience of general practitioners on how they can implement the NG12 guidelines in practice.

A micro-hub was hosted on PulseToday and The Commissioning Review, featuring videos of the advisory board attendees discussing the meeting content, a PDF download of the report and a direct link to the Pulse Learning CPD module, “Key questions on implementing the NICE cancer guidelines”. The CPD module was completed 767 times and was rated positively by 83% of users.

An online marketing campaign was put in place to drive traffic to the hubs, including a series of online ads and newsletters.

Outcome

  • 767 CPD module completions
  • 83% of users rated the CPD module positively

The awareness campaign successfully delivered valuable information and educational resources to our community of healthcare professionals. This included a series of videos of the roundtable delegates discussing their opinions, a report of the discussion and access to a free CPD module on this topic.