NHS England approached Cogora seeking to increase awareness of Patient Online, an NHS England programme designed to support GP practices to offer and promote online services to patients, within our GP community.

Our approach

A hub for NHS England was created on PulseToday, providing GP specific material for Patient Online, including the latest Patient Online and Support Resources Guide, webinars, an explainer video and links to their site.

To support and drive traffic to the hub, Cogora produced a series of online ads and newsletters. PulseToday garners well over half a million page views every month, making it a great option for clients seeking to engage with our growing GP audience.


The campaign generated significant exposure and awareness for Patient Online, as well as delivering insightful guidance and resources to our community of general practitioners.