Cogora was approached by Henry Schein to drive our audience of practice managers to their online medical store, which provides the NHS, surgeries and hospitals with equipment and supplies.

Our approach

Henry Schein’s Medical Store was given it’s own URL on Management in Practice to host their content. The client had ownership of the URL, www.managementinpracticemedicalstore.com for the 12 month duration of the campaign.


  • 102,677 online impressions

An online marketing campaign was put in place to drive traffic to the site and achieve a minimum of 100,000 page views. Marketing communications included advertising on both the Management in Practice homepage and weekly bulletin, sent to 7,000 practice managers, as well as social media posts.

Within nine months, 102,677 impressions had been achieved.