Alere Afinion

By creating an animated video that highlighted the key benefits of Alere Afinion CRP, we were able to deliver high quality leads of commissioners to help drive sales. 

Objectives

Alere Afinion, which tests for C-reactive protein at the point of care, providing accurate, fast and reliable results, approached Cogora to help generate qualified leads for a follow-up meeting with the client sales team.

Our approach

Cogora produced a two minute animated video that highlighted key programme benefits to our commissioners, also making sure that the benefits spoke in a language that would resonate with the audience.

The video was produced form script to finished product and a multi-channel marketing campaign was developed to drive traffic to the video. The viewer could then download a case study and complete a contact form to stimulate a visit from the client’s sales team.

Marketing communications included advertising on both The Commissioning Review homepage and weekly bulletin, sent to 23,000 commissioners, as well as social media posts.

Outcome

Within two months, the lead generation campaign, targeted at our commissioning community, was successfully completed.