Prostate Cancer UK

Objectives

Prostate Cancer UK, the UK’s largest men’s health charity, and Cogora worked together to educate nurses by sponsoring a CPD learning module on Nursing in Practice.

Our approach

All nurses and midwives are required to undertake learning activities relevant to their practice every three years, in order to maintain their registration with the Nursing and Midwifery Council and demonstrate their continued ability to practice safely and effectively.

To assist in this, the Nursing in Practice CPD Zone provides a series of learning resources across a range of key primary care therapy areas.

Prostate Cancer UK hosted a module, ‘Sex, the prostate and erectile dysfunction’ on the Cancer Zone for 12 months. By sharing their expertise around a specific therapy area, the client was able to raise their brand awareness amongst our community of practice nurses, including 22,000 monthly online users.

To support and drive traffic to the CPD module, advertising was featured on the Nursing in Practice homepage and weekly bulletin, sent to over 23,500 community and primary care nurses.

Outcome

• 630 CPD module completions

The campaign generated significant exposure and awareness for the brand, as well as delivering insightful guidance and resources to our audience of practice nurses. Over the 12 months, the module was completed 630 times.