ThermoFisher Scientific

We ran a successful campaign for ThermoFisher Scientific targeted to our communities of general practitioners and practice nurses, leading to 2,900 webinar views. 

Objectives

Cogora was approached by ThermoFisher Scientific to host a live webinar targeted to our communities of general practitioners and practice nurses. The webinar was subsequently hosted on PulseToday.

Our approach

Cogora offers clients the opportunity to host webinars, a great way to raise brand awareness and reach out to a target audience, by delivering high quality content and showcasing industry knowledge.

The webinar, Personalising Care in Allergy, Asthma and Coeliac Disease, included presentations from Professor Somnath Mukhopadhyay and Dr Dirk Pilat, followed by a Q&A session and a follow up survey to gain insight from the audience. The viewer could also download a certificate stating that the webinar was worth one CPD hour.

Marketing communications included display advertising on PulseToday, Nursing in Practice and Management in Practice websites, adverts in the email newsletters, as well as social media posts.

Outcome

  • 2,900 webinar views

The campaign generated significant exposure and awareness for ThermoFisher Scientific, as well as delivering insightful guidance and resources to our communities of healthcare professionals. Within two months, the webinar garnered almost 2,900 views.