Two wins at the BSME Talent Awards

Cogora has won two awards at the British Society of Magazine Editors’ (BSME) Talent Awards.

Pulse Senior Reporter Eliza Parr won B2B Writer of the Year, against some incredibly stiff competition, as well Best Use of Data Journalism, alongside fellow Pulse Senior reporter Anna Colivicchi.

Their joint nomination at the BSME Talent Awards was for an investigation into the Government’s GP recruitment plans.

The judges wrote about Eliza: ‘In her first role in journalism, Eliza’s skilful reporting and command of data-driven storytelling resonated with her audience and caught the eye of the judges. A star in the making, she shone through in a hotly contested category.’

They wrote about Anna and Eliza’s entry: ‘Anna and Eliza took a challenge faced by millions of Britons every day – getting a GP appointment – and dug into the numbers to explain why the UK public in underserved in a thorough and compelling way. Their work successfully brought to life a piece of work that could help to shape government policy.’

Pulse keeps GPs up to date with all the latest political, financial, and clinical news, as well as provide in-depth analysis, expert opinions and the clinical and financial tools they need to treat their patients and run a successful practice. It has become multi-award winning and the most widely read non-reference journal among GPs (GPMS 2023). With 36,600 GPs having engaged with Pulse over the past 90 days, its exclusives have featured in the national media more than 100 times in the past year alone. 

Cogora were nominated for a total of 10 awards, including for Nursing in Practice, The Pharmacist, Healthcare Leader, and Pulse PCN. There were a record number of entries to the awards this year, so we are thrilled to have walked away with two awards!

Nursing in Practice GPN Manifesto Roundtable

A roundtable meeting run by Nursing in Practice has highlighted concerns about the recruitment and retention of general practice nurses (GPNs) to meet increasing challenges in patient care. 

The first ‘In discussion’ event, on Recruitment, retention and pay, is part of a series based on the Nursing in Practice GPN Manifesto, released this year reflecting important issues for the sector raised by nurses working in primary care.

The manifesto for general practice nursing highlights key areas in which nurses want to see improvements.

Our first roundtable event meeting report – available to read online at nursinginpractice.com – explores ongoing challenges around pay, terms and conditions and the barriers to recruitment and retention within the sector.

Five nurses took part in the discussion, sharing their views on what needs to happen for general practice to be an attractive place for experienced nurses to work.  

One participant, Sara Baldwin, nurse manager in a GP practice in the northwest of England, said that perceptions of nursing in general practice, and the wide range of skills required for the role, needed to change. Nursing students, for example, might not ‘get the fact that actually you’re going to upskill massively when you come into general practice,’ she said.

Rebecca Shearer, lead nurse at Westwood Medical Centre and an advanced nurse practitioner, said the ‘opportunities in practice nursing at the minute are huge’ as the profession was ‘taking on so much’.

And Jenny Aston, an advanced nurse practitioner working in a large primary care network outside Cambridge, argued GPN pay should be standardised against national frameworks, so that nurses could ensure that their pay and employment conditions were equitable with nursing roles across the NHS.

The Nursing in Practice GPN Manifesto calls for action on pay, conditions and recruitment and retention to help resolve widespread job vacancies in general practice and the number of GPNs who are approaching retirement or choosing to look for roles elsewhere.

A second roundtable discussion will follow – covering aspects of the importance of the general practice nurse role in patient care – and further discussions based on the manifesto points are also planned.

Megan Ford, Nursing in Practice’s news editor, explained: ‘In the roundtable discussion nurses emphasised that it is so vital that general practice is visible, attractive and accessible to those seeking a nursing career and that efforts are made to recognise, value and ultimately retain those in post. Perhaps of greater concern is the funding barriers preventing students from being able to learn in a general practice setting in the first place.’

Carolyn Scott, Nursing in Practice’s editor, said: ‘We’re grateful to the nurses who have given their time to be involved in the GPN Manifesto and the new roundtable series. General practice needs to work out how it maintains a viable, supported, and expert general practice nursing workforce. Understanding where the problems are and how things could be moved forward is a very important debate to have. The Nursing in Practice GPN manifesto is helping to attract attention around issues for general practice nurses at an important time for the NHS.’

For the opportunity to reach our audience of primary care nurses, through a variety of digital advertising options, please contact us today.

The next GPN manifesto roundtable meeting report will be published this month.

The 10 points of the manifesto for general practice nursing:

#1 IMPROVE EMPLOYMENT TERMS

The government should ensure general practice nurses have the same pay, terms and conditions as their secondary care colleagues.

#2 TAKE ACTION ON WORKFORCE

The NHS, practices, universities and other stakeholders need to change the narrative, to encourage more nurses to choose general practice.

#3 TACKLE INEQUALITIES

Practices, PCNs, the NHS and government should do more to promote the health of our less well-off families.

#4 REINSTATE TIME FOR LONG-TERM CONDITIONS

Practices and PCNs need to free up time for GPNs to empower patients to manage their long-term conditions, including diabetes, asthma and COPD.

#5 PRIORITISE HEALTH PROMOTION

NHS England, PCNs, and GP practices should ensure GPNs have the time and resources to carry out their crucial role in public health promotion and disease prevention.

#6 SUPPORT WELLBEING

GPN employers, PCNs and nursing bodies need to support nurses with their health and care, so they can care for others.

#7 FOCUS ON PROFESSIONAL DEVELOPMENT

All nurses should be given the time for professional development to progress their careers. NHS England, PCNs and practices should encourage and support the GPN and ANP roles to grow in general practice.

#8 ADDRESS MENTAL HEALTH

It is important for general practice nurses to consider parity of esteem – valuing the patients’ mental health needs equally to their physical health.

#9 TARGET IMMUNISATION UPTAKE

GPNs need to play an important role in overturning the decline in childhood immunisation uptake.

#10 ADAPT TO DIGITAL HEALTH

General practice needs to continue to evolve to serve patients better, adopting approved digital platforms and applications to improve patient care and outcomes.

Cogora: The Agency – May digest

May has been as busy as ever for Cogora: The Agency, with several members attending congresses and projects continuing to progress.

The European Congress of Endocrinology (ECE) congress went well despite there being a last-minute speaker cancellation. The team pulled together a video recording and seamlessly wove it into the presentation, making it look like it was planned that way all along. There was standing room only at both congresses, with 800 attendees at the main symposium and 300 at a smaller one. The team are now preparing to support the same client at the 21st Congress of the European Neuroendocrine Association (ENEA) in September, which will take place in Seville.

A project supporting a lecture tour has left the planning stage and the team are in the process of developing individualised slide decks to support the needs of each target area. These are planned for delivery at the end of June and the start of July – the timelines have been tight, but the team is adapting processes to ensure that things run smoothly.

A survey that was undertaken on vascular access management in the medical oncology setting is now complete and the initial analysis has been done. A more comprehensive analysis is being undertaken, which will be discussed with relevant key opinion leaders (KOLs) with the aim to develop a manuscript for publication from the findings.

An interactive care pathway designed to support the launch of a drug in the field of gastroenterology is still in progress and is in the technical development stage. A leave piece intended to direct HCPs to the pathway and provide an overview of the medication is also in development in conjunction with the care pathway.

A member of The Agency attended the 34th European Congress of Clinical Microbiology & Infectious Diseases (ECCMID) in Barcelona and they are now in the process of developing summaries of several key presentations and strategic insights for the client which will be used for internal distribution and brainstorming.

A dossier containing key information about a technique for breast biopsy is under development. The dossier is a collection of key information on the value of vacuum-assisted breast biopsies and vacuum-assisted excision against the more invasive surgical option and less effective core needle biopsy method. There are nearly 80 references and balancing the desired messaging with scientific accuracy is very challenging. The next steps are getting the latest version designed and sent to KOLs for review and reviewed by BDs internal medical reviewer. 

The team have been working to develop a handbook that GPs and nurses can use to understand menopause and the role they can play in ensuring patient access to appropriate treatment. The designed document is now in medical review and the final product will be shared online via Pulse and Nursing in Practice.

Check out what the team were up to in April for more examples of how Cogora: The Agency delivers consistent value for its clients. For more information, please contact us.

Highly Commended at the 30 To Watch: Journalism awards

Congratulations to Anna Colivicchi, Senior News Reporter at Pulse, who has been Highly Commended in the 2024 30 to Watch: Journalism awards, health category.

Run by the MHP Group, the 30 to Watch: Journalism awards recognises some of the best young talent in the media.

Pulse’s Senior News Reporter Anna Colivicchi was Highly Commended in the health category for three articles. The first revealed that a major Essex hospital trust had discovered a backlog of around 30,000 patient documents which it failed to deliver to local GP practices – following a similar incident also revealed by Pulse last year – meaning that patients were sometimes left unaware about vital information concerning their health.

The second was from the cover feature of Pulse magazine in July 2023, looking at why there seemed to be a shortage of GPs despite the numbers trained being higher than ever.

And the third was another exclusive, showing leaked messages from GP negotiators at the BMA, which revealed that public pronouncements around strike action were misleading.

This year, the 30 to Watch: Journalism awards received over 350 entries from across the UK.

Their independent judging panel was chaired by John Ryley, Former Head of Sky News, and included Laura Wilshaw, Deputy Editor of Channel 4 News, Richard Frediani from BBC Breakfast and Jennifer Savin from Cosmopolitan.

This win follows the ten award nominations Cogora received earlier in May for the BSME Talent Awards.

Educational symposia at the 21st International Congress of Endocrinology in Dubai

Cogora supported the development and delivery of two educational symposia at the 21st International Congress of Endocrinology in Dubai.

In March 2024, Cogora worked with a global agency specialising in the treatment of rare diseases, to develop two educational symposia at the 21st International Congress of Endocrinology in Dubai.

In collaboration with our Studio team, the Cogora: The Agency began the project by creating a brand identity for the educational symposia for use across activities. This concept aligned with client’s own brand identity but was separate enough to emphasise the distinct nature of the educational activities.

Once the branding was agreed upon, the team developed a range of materials to support the conference, including email copy, event flyers and pull-up banners.

When topics had been confirmed with the relevant key opinion leaders and draft slides developed, the team stepped in to complete a final polish of the materials, creating a harmonious flow throughout the content, ensuring consistency, and streamlining the approval process through the creation of reference packs.

At the conference, the team ensured the smooth running of both sessions through assistance in technical rehearsals, last-minute slide updates and encouraging conference attendees to join the session. Printed and digital evaluation forms were available for attendees to share their thoughts on the symposia, allowing the client to adapt their strategy for their next educational event.

Post-symposia reports were developed, summarising the learnings from the events and the outcomes of the evaluations.

Despite challenging time slots, with multiple industry sessions running in parallel, both symposia were well attended, with nearly 200 attendees across the two sessions. The sessions ran smoothly, with sufficient time remaining for the planned Q&A portion of the symposia.

The client was extremely happy with the event. The team have subsequently supported the same client at their next congress, the European Congress of Endocrinology, which took place in May.

Find out more in our case study, and for further information about our marketing services and education division, please contact us today.

IOTOD Spring/Summer webinar 2024

We are pleased to announce the upcoming IOTOD (Improving Outcomes in the Treatment of Opioid Dependence) Spring/Summer webinar ‘An individualised approach to treatment: comparing opioid dependence therapies’ will take place on Wednesday 29th May.  

The 60-minute IOTOD Spring/Summer webinar will be led by industry experts Professor Catriona Matheson, Professor in Substance Use, Stirling University, UK and Dr Lorenzo Somaini, Director at the Addiction Treatment Center in Biella, Italy.  

This expert webinar, developed by our CME division, PCM Scientific, will explore the basics of commonly used opioid dependence treatments (ODTs), while outlining the advantages and disadvantages of each.   

The faculty’s evaluation of ODTs will help to build a profile of the ideal patient for each therapy. 

Our panel of experts will also discuss less commonly utilised therapies for opioid addiction and the importance of psychosocial support for patients with opioid dependence. The session will conclude with a live Q&A session. 

This expert webinar is suitable for both primary and secondary care clinicians looking to improve their care and management of patients with opioid dependency. 

The IOTOD Spring/Summer webinar is currently being promoted via Cogora’s media brands, to our community of primary and secondary care HCPs across the UK and Europe, including addiction specialists, pain specialists, GPs, primary care nurses, psychiatrists, and community pharmacists.  

Marketing tactics include targeted email campaigns, online ads, faculty material, and social media assets, developed by our in-house studio team to specifically engage with the audience.  

Early registration numbers indicate a high level of interest, with over 320 HCPs already signed up, reflecting the growing demand for expert-led education in opioid dependence treatment. 

This follows the success of our IOTOD winter webinar in February 2024, now available to watch on-demand on the IOTOD website.  

The IOTOD webinar ‘An individualised approach to treatment: comparing opioid dependence therapies’ is supported by grant funding from Camurus. The educational programme is run at arm’s length from the financial supporters and all content is created by the faculty. No funder has had input into the content of the materials or presentations used in the educational programme. PCM Scientific is the medical education company acting as scientific secretariat and webinar organiser. 

Clinical prevalence targeting

Cogora’s targeting capabilities now extend into using NHS clinical prevalence data to target campaigns.

Cogora digital campaigns are now increasingly integrating our first-party data with third– party NHS data to segment and target HCPs according to specific client requirements in pursuit of the greatest engagement and return.

Campaigns can now be targeted based on the prevalence of certain clinical areas amongst a practice or ICB patient list. For example, a third-party email or digital advertising unit can be served to HCPs in practices or ICBs with a high prevalence of a particular clinical area. Different copy can also be used to target each cohort.

A wide range of indicators are available to target against, including: asthma, atrial fibrillation, cancer, chronic kidney disease, chronic obstructive pulmonary disease, dementia, depression, diabetes mellitus, epilepsy, heart failure, hypertension, learning disability, mental health, non-diabetic hyperglycaemia, obesity, osteoporosis: secondary prevention of fragility fractures, palliative care, peripheral arterial disease, rheumatoid arthritis, secondary prevention of coronary heart disease, and stroke and transient ischaemic attack.

By combining our proprietary data with NHS clinical prevalence data, we can identify key areas for targeting and market expansion.

Cogora’s Audience Platform provides an effective way of targeting HCPs, providing efficiencies in budget, delivery, and insight, to empower all activity to the highest level of success.

We recently carried out an online ad campaign via Pulse, Nursing in Practice and The Pharmacist, targeting our community of primary care clinicians – all responsible for patient prescriptions. The campaign utilised NHS prescription trends to deliver targeted messaging about patient treatment for type 2 diabetes, chronic heart failure and chronic kidney disease to HCPs.

The results were fantastic, with the ads generating a 54% uplift in click through rates compared to the benchmark, highlighting the efficacy of Cogora’s Audience Platform.

For information about our targeting options, including by job title, geography, clinical content, workplace, prescription habits, programmatic, sequential and A/B testing, please contact us today.

Healthcare Leader’s roundtable on inclusion health groups

Healthcare Leader’s latest roundtable is out now, bringing together system leaders and experts to discuss the inclusion health groups.

Healthcare Leader’s roundtables look at the core issues facing NHS leaders at integrated care boards (ICBs), the challenges they face, the solutions they’ve found and their plans for the future.

Inclusion health groups cover people who are socially excluded, who typically experience multiple overlapping risk factors for poor health, such as poverty, violence and complex trauma.

This includes people who experience homelessness, drug and alcohol dependence, vulnerable migrants, Gypsy, Roma and Traveller communities, sex workers, people in contact with the justice system and victims of modern slavery.

People belonging to inclusion groups tend to have very poor health outcomes, often much worse than the general population and a lower average age of death.

Clinical leaders from NHS Norfolk and Waveney and NHS Frimley discuss their approaches to caring for inclusion health groups in this roundtable.

Editor Victoria Vaughan says: ‘Integrated care systems have been asked to choose which populations they will focus on when it comes to the ‘plus’ bit of Core20PLUS5, the NHS England approach to reduce health inequalities. Both ICB areas discuss their work around asylum seekers and the unique challenges this population faces and where ICBs can have a positive impact.’

Healthcare Leader’s roundtable series broadens our intelligence offering for ICBs includes news, views, features and reports.

In July 2022, clinical commissioning groups were dissolved, and their staff were transferred into ICBs. This change was made to shift the way of working from competition to collaboration and bring health and care together. The ICB aims are better health for everyone, better care for all, efficient use of NHS resources, and to enhance the NHS contribution to social and economic regeneration.

ICBs represent the NHS in the wider integrated care partnerships as part of the integrated care systems.

Healthcare Leader aims to support NHS system leaders in taking forward their strategies for the future of health and social care in their places and neighbourhoods.

For the opportunity to reach our audience of decision-makers across NHS integrated care systems (ICSs), including ICB leaders, through a variety of digital advertising options, please contact us today.

10 award nominations at the BSME Talent Awards

Cogora has been shortlisted for 10 awards at the British Society of Magazine Editors’ (BSME) Talent Awards. 

We are thrilled to have our brands and teams nominated for 10 awards at the BSME Talent Awards. 

For the first time, Nursing in Practice and The Pharmacist have been recognised in the national awards with News Editor Megan Ford being nominated for Best Section Editor. Senior reporter for The Pharmacist, Joanna Robertson has been shortlisted in the Best Writer – Health, Science and Technology category as well as for Best News Writer.

For Pulse, senior reporters Anna Colivicchi and Eliza Parr’s work on an investigation into the Government’s GP recruitment plans has earned them a nomination in the Best Use of Data Journalism category.

The major analysis involved an in-depth review of NHS data spanning the stages of a GP’s career to determine why and at what stages the healthcare system is losing GPs. They then examined whether the Government’s latest plans would help solve the biggest crisis currently facing general practice.

Anna and Eliza have also both been nominated for Best Writer – Health, Science and Technology, and Best Writer B2B. Anna is also shortlisted in the Best News Writer category.

And as a first for Healthcare Leader, this brand together with Pulse PCN has been shortlisted in the Best Newsletter category. This recognises editor Victoria Vaughan and editorial assistant Mollie Fraser-Andrews’ hard work in creating and producing the brands’ frequent newsletters.   

The winners will be announced at the BSME Talent Awards ceremony on June 4th in London.

Cogora: The Agency – April digest

Cogora: The Agency have been all go in April, with projects progressing, client meetings, and several large projects making it over the finishing line.

Cogora: The Agency are finalising their preparations for attending the European Congress of Endocrinology (ECE), taking place in Sweden next month to support a client in delivering two educational symposia. The timelines have been tight, and the team have needed to be flexible to work around the deadlines of the speakers. The team are making a final push to get all assets finalised and approved for smooth sailing at the event. In parallel, the team have just agreed to support the same client at the 21st Congress of the European Neuroendocrine Association (ENEA) in Seville in September, making it the third event this year for which the Agency will support this client.

Some of the team have set off to Barcelona to attend the 34th European Congress of Clinical Microbiology & Infectious Diseases (ECCMID) to support a client in gleaning all relevant information from this large and packed event. The team will attend key presentations and create impactful summaries for the client to distribute to colleagues.

The team have continued development and refinement of an interactive care pathway to support a drug launch in the gastroenterology field. The pathway is now progressing from the copy stage to the technical development stage and the team is excited to watch it come together. The team are also developing a leave piece to provide a quick overview of the medication and direct HCPs to the pathway to aid their decision making.

After a huge effort from both the Agency and the client, three comprehensive compendia that focus on integrated diagnostic solutions were completed and signed off in April. Two of the compendia were new assets; the third was an update of an existing compendium that the client had been using successfully for 3 years, to which they wanted to add emerging publications. This refresh approach brought the asset up to date, maintaining its usefulness to the client without reinventing the wheel and providing best value for the client.

The team had a successful face-to-face meeting with a long-standing client to discuss the results of a survey the Agency had conducted on their behalf. With over 500 responses from a variety of HCPs across Europe, the client is keen to develop a manuscript, with the Agency’s support, to share these interesting results. Two other papers for the same client are ongoing, with one about to be submitted and another returning from peer review for minor amends ahead of acceptance. The team is also planning a face-to-face advisory board for the same client in early July.

A project supporting a lecture tour series planned for late June has been progressing this month, with the team helping to focus on details to ensure smooth progression and finalising the campaign branding. The team and the client agreed that the events needed to speak to the specific needs of each of the individual stops on the tour while still covering similar themes overall. The team created a core agenda for the series, which has now been adapted to suit the needs of each of the four tour stops, reflecting the day-to-day challenges for HCPs in those areas.

The team have been hard at work developing two assets to support GPs and nurses in understanding menopause and the role they can play in ensuring patient access to appropriate treatment. With the funding having been provided at arm’s length, the Agency team are managing all aspects of development alongside their KOLs. The KOLs have been thoroughly impressed with the high-quality draft materials produced by the team and the client are looking forward to seeing the final versions, which will be shared with the target audience via Pulse and Nursing in Practice.

Just a few examples of how Cogora: The Agency delivers consistent value for its clients. For more information, please contact us.

Check out what the team were up to in March for more examples of how Cogora: The Agency delivers consistent value for its clients. For more information, please contact us.

Nominations now open for the General Practice Awards 2024

It’s that time of year once again, to look back over the past 12 months and decide which of your many (and we are sure there are many) highlights you want to enter for a General Practice Award.

Perhaps you work with an outstanding colleague who has gone the extra mile in delivering brilliant patient care. Maybe you launched a Greener Practice Initiative that would be perfect for our new Sustainability Award; or maybe you have introduced new technology into practice that is streamlining processes – this would be perfect for our second new award: The Digital Innovation Award. If so, make sure you download the entry forms today.

We also have all your favourite categories including GP of the Year, the Nursing Award, Clinical Improvement Awards, GP Trainee of the Year, PCN of the Year, and Practice Manager of the Year.

For our valued Suppliers, we have six categories now open for entry: Digital Provider, Medical Supplier, HCP Education Programme Provider, Telecoms Provider, Professional Services Provider, and Recruiter of the Year.

We have welcomed two new Sponsors to the GP Awards this year: Medi2data – sponsoring the PCN of the Year Award, and GP Profit Recovery (powered by Enhanced Technology) – sponsoring the Practice Manager of the Year Award.

If you are interested in sponsoring the General Practice Awards 2024, please contact [email protected] for further details and this year’s sponsor pack.

Deadline to enter: 16 May 2024

The General Practice Awards highlight the innovation, dedication, and passion of teams and individuals working across the UK. Last year, the 2023 General Practice Awards were held at the Novotel London West, and welcomed over 500 guests from across primary care and the community as well as the healthcare industry for a fantastic night celebrating the very best in patient care.

Pulse launches investigation into sexism in general practice

Pulse has launched an investigation into sexism in general practice.

Based mainly on a special survey of around 700 female and marginalised gender GPs, the four-part analysis reveals the extent to which women face abuse, harassment, casual sexist comments, hampered career progression and even burnout due to the nature of work given specifically to female GPs.

The first part of the sexism in general practice investigation will focus on the abuse, harassment and sexist comments they face from patients and colleagues in the practice. Female GPs have told us of being stalked by patients, facing harassment from senior partners and day-to-day belittling of their roles.

The second part will focus on how women’s career progression is affected, how sexist attitudes around partnerships and families continue to prevail, leaving women having to take sessional roles, even if they did want to pursue partnerships. It also shows how women are still being given certain types of clinical work that they may have no interest in, sometimes as a result of patient preferences, but sometimes due to outdated attitudes within the practice.

Pulse then explore the gender pay gap, which is greater in general practice than other professions, even when controlled for other factors. We look at how the GP funding crisis disproportionally affects female GPs.

And finally, an analysis of female representation on health boards, PCNs and professional groups.

The full investigation will be released this week, on the Pulse investigations hub.

HHE Clinical Excellence in Cardiovascular Care

The recent HHE Clinical Excellence in Cardiovascular Care event, held on 19 March, welcomed 175 medical professionals working in MDTs across the UK including Cardiologists, Cardiology Nurses, Cardiovascular Specialists, Emergency Medicine, and Heads of Departments including Nephrology, Paediatrics, and Radiology.

Over 70 hospitals were represented, and attendees joined us for the HHE Clinical Excellence in Cardiovascular Care event from as far apart as Scotland and Cornwall – the benefit of virtual events meaning we can reach our audience wherever they are based. The most popular topics at this event proved to be heart failure, cardiorenal syndrome, and interventional cardiology.

HHE Clinical Excellence Events offer healthcare professionals working in secondary care the chance to explore the latest advances via talks presented by renowned experts from recognised Centres of Excellence.

Developed by Hospital Healthcare Europe and Hospital Pharmacy Europe in 2023, and with the help of an advisory board of clinical specialists, the events are free to attend and delivered virtually live and then available on-demand. Tailored to work around busy schedules.

For our clients, the events offer a great opportunity to tap into a hard-to-reach market, showcasing your products and services to an engaged audience. By sponsoring a session on the agenda, you can place your brand directly in front of clinical professionals working in hospitals across the UK.

The next event is HHE Clinical Excellence in Respiratory Care on 1 May. Contact us today for further details about how your organisation can get involved.

Cogora: The Agency – March digest

March has been a busy month for Cogora: The Agency, with a number of new projects kicking off as others wrap up.

Some of the Cogora: The Agency team headed to Dubai to support their clients on-site at the 21st International Congress of Endocrinology. The educational symposia were well attended, with nearly 200 attendees across the two sessions. The sessions were also well received, with 100% of attendees stating that they would recommend the educational activity to other HCPs. The client was thrilled with the smooth delivery of the project and the successful execution of the symposia. The Agency are looking forward to supporting more educational symposia for the same client at the European Congress of Endocrinology (ECE), taking place in Sweden in May.

The team have continued development and refinement of an interactive care pathway to support a drug launch in the gastroenterology field. As the pathway progresses, the team are now developing leave pieces and suggesting additional ways to support the launch.

A new project will be kicking off soon, supporting the development of a NICE medical technologies guidance company evidence submission for a client working in the medical technology field. With an ambitious plan to review up to 70 articles, the team will have to expertly identify and prioritise the relevant literature and create impactful summaries for use in the evidence submission.

A value dossier refresh also kicked off this month, with the Agency team supporting the review and updating of an existing client asset. Recognising the value of not “reinventing the wheel”, the team is supporting their client in identifying new or updated literature, where it fits within the dossier and highlighting any sections that may no longer be relevant, while still maintaining existing relevant materials.

Two new assets to support GPs and nurses in understanding menopause and the role they can play in ensuring patient access to appropriate treatment were started this month. With the funding having been provided at arm’s length, the Agency team are handling all aspects of development alongside their KOLs.

The writing team have prepared yet another manuscript for publication in an open-access, peer-reviewed journal, this time on optimising patient safety through the early identification of characteristics of avoidable complications arising from the use of peripheral intravenous catheters. Submission is scheduled for April ’24. For the same client, 2024 activities have kicked off in the last week of March, with two virtual working groups. Plans are afoot for a face-to-face advisory board in early July.

A new project supporting a lecture tour series kicked off this month, supporting educational awareness on treatments for severe eosinophilic asthma. With a planned delivery in June, the team will be optimising timelines, streamlining preparations and nimbly adapting to the client need to ensure this challenging ask can be met.

Check out what the team were up to in February for more examples of how Cogora: The Agency delivers consistent value for its clients. For more information, please contact us.

Pulse 365 and Nursing in Practice 365 survey

We are thrilled to announce the results of our recent Pulse 365 and Nursing in Practice 365 user feedback survey, demonstrating fantastic levels of engagement and interest in both platforms.

Pulse 365 and Nursing in Practice 365 are centralised learnings hubs for our community of GPs and primary care nurses to fulfil their learning requirements. Choosing from a mix of bite-sized, interactive, and longer-form content spanning over 20 clinical areas, users can choose content to consume depending on their preferences and time.

A recent survey to users revealed that 91% of respondents find Nursing in Practice 365 good/very good/highly valuable and 88% of respondents find Pulse 365 good/very good/highly valuable.

The survey found that both Pulse 365 and Nursing in Practice 365 users enjoy the quality and relevance of the content, wide range of topics, and convenient access to free CPD education, with over 70% using the platforms weekly to help keep their clinical knowledge up to date.

User testimonials have been extremely positive:

  • ‘It’s online, easy access. Various topics are covered – you can choose depending on your interest and time. Very useful and I would highly recommend it.’ – Pulse 365 user
  • ‘So informative, educational and relevant to my role, which then enhances my practice, skills and knowledge, for which my patients benefit from’ – Nursing in Practice 365 user
  • ‘CPD available, live or on demand, to work around clinics busy schedules. Informative sessions with well-presented speakers and content’ – Pulse 365 user

Across both platforms, our CPD modules are written by primary care experts, and are accessible in article, case based and video formats. This variety of formats is seen as a benefit for our users, with the survey revealing that both Pulse 365 and Nursing in Practice 365 users prefer a mix of short-form (0.5-1 CPD hour) and long-form content (e.g. 1.5 – 2 CPD modules) when consuming CPD education modules.

Findings highlighted key clinical areas of focus for CPD in the next 12 months, with respiratory being the top priority for Nursing in Practice 365 users and women’s health for Pulse 365 users.

Other important areas of CPD focus include diabetes and endocrinology, cardiology, and sexual health and gynaecology, as well as dermatology for Pulse 365 users and women’s health for Nursing in Practice 365 users.

Additionally, over 50% of respondents would be interested in consuming non-clinical leadership and management learning modules, with over 40% interested in career development modules.

Pulse 365 and Nursing in Practice 365 offer clients a unique way to target a large pool of primary care clinicians. Please contact us for more information about our CPD platforms, and available sponsorship packages.

About the survey

An online survey was carried out among Pulse 365 and Nursing in Practice 365 users in February 2024, with 283 and 143 respondents respectively. This was done to gather insight into how our community use the sites, and what their learning preferences are.

Sponsored content

Across our media brands, clients can host sponsored content. These pages can be a simple hosted PDFs, or more bespoke builds with multiple tabs, and can include a variety of content.

The primary objective of a sponsored hub is to disseminate educational content effectively across our media platforms, thereby enhancing its outreach to a broader audience. These hubs can be hosted on Pulse, Nursing in Practice, The Pharmacist, Management in Practice, Healthcare Leader, Hospital Healthcare Europe, or Hospital Pharmacy Europe.

Sponsored hubs can take the form of either straightforward hosted PDFs or more intricately designed structures with up to six tabs. They have the capacity to incorporate a diverse array of content elements, ranging from text, videos, podcasts, and images to hosted materials.

Copy can either be written by our Cogora: The Agency team or can be supplied by the client. Our design and development teams are then tasked with the challenge of presenting this content in a compelling and user-friendly manner, ensuring optimal compatibility across both desktop and mobile devices.

We first start by identifying the key features, functionalities, and design preferences, before creating wireframes to outline the basic layout and structure of the page. We define navigation menus and use pathways to ensure a seamless user experience, and focus on the placement of key elements, content sections, and calls-to-action. Your brand identity, colour schemes and overall aesthetics are applied before design mock-ups are presented to stakeholders. Once approved, our team will build the page, following core UX principles.

As part of our ongoing commitment to ensure high levels of engagement for hosted content, we include a range of organic traffic drivers within sponsored hub projects, to help HCPs access and engage with your content. This includes promotion via our editorial newsletters and across the website, accounting for up to 40% of traffic.

Clients are kept up to date with performance of the sponsored content metrics via monthly campaign engagement reports.

For the opportunity to host your content on one of our sites, reaching our community of healthcare professionals, please contact us today.

Pulse PCN’s digital transformation roundtable

Pulse PCN’s latest roundtable, Digital transformation: PCN progress so far, brings clinical directors and digital transformation (DTL) leads together to discuss how networks are working with these roles.

In Pulse PCN’s latest roundtable, Digital transformation: PCN progress so far, three clinical directors join three DTLs from Cheshire, Southampton and London to discuss the success, potential and future of digital transformation in PCNs and practices.

Pulse PCN editor Victoria Vaughan says: ‘This roundtable shows the potential of having skilled coders and IT professionals in your PCN which can have a huge impact on how a practice is run.

‘It also covers how the role is being interpreted by PCNs and deployed in primary care and the potential working in this sphere has for practices and patients.’

Pulse PCN’s quarterly roundtables examine the core tasks PCNs must deliver as part of the PCN Network DES and the work of the additional roles reimbursement scheme (ARRS) staff they have hired into primary acre.

Read 13 thought-provoking roundtables covering topics such as cardiovascular disease, structured medication reviews and early cancer diagnosis led by clinical directors from across England.

Pulse PCN’s roundtable series is part of our comprehensive offering for our community of primary care network (PCN) clinical directors and their teams. And they are now hosted on the dedicated Pulse PCN site making it easier to access these great clinician-led debates.

For the opportunity to reach our audience of decision-makers across PCNs through a variety of digital advertising options, please contact us today.

Cogora: The Agency – February digest

Cogora: The Agency has had a busy February, pushing some projects closer to the finish line, and making a start on some new ones.

The team have kicked off the preparation of an interactive care pathway to support a drug launch on the gastroenterology field. Following on from the Advisory Board meetings in December and a great face-to-face meeting with the client, the Agency proposed a number of ways to support the client’s strategic goals and have now started work on the first of the assets.

Throughout February, the Agency has been pushing projects to completion. Three ongoing compendia that focus on integrated diagnostic solutions are approaching finalisation ahead of an important congress in March. The client has been delighted with the speed at which the compendia have been turned around, and the flexibility the Agency have shown in meeting their deadlines.

A new project supporting integrated solutions management has kicked off, with a series of LinkedIn posts and Google ads. The team researched keywords relevant to the two target audiences and crafted two bespoke campaigns. From the excellent work on these assets, the Agency were asked to support the development of a brochure to support the marketing goals of the client.

The team have spent much of February familiarising themselves with the role of certain medications in the treatment of type 2 diabetes mellitus, with a handbook and quick guide both in development. Both assets have required different strategies, with one asset meeting a client brief and the other involving a hands-off sponsorship.

The writing team have prepared yet another manuscript for publication in an open-access, peer-reviewed journal, this time on optimising patient safety through the early identification of characteristics of avoidable complications arising from the use of peripheral intravenous catheters. Submission is scheduled for April ’24.

The Agency are preparing to jet off to Dubai to support their clients on-site at the 21st International Congress of Endocrinology. The educational symposia that are being supported are the result of many weeks of collaboration and careful crafting of the client’s message. The team look forward to continuing this relationship beyond Dubai as they will be supporting educational symposia for the same client at the European Congress of Endocrinology (ECE), taking place in Sweden in May. The planning for this next project has already begun.

Check out what the team were up to in January for more examples of how Cogora: The Agency delivers consistent value for its clients. For more information, please contact us.

HCM Academy case studies

Since concluding the 2023 HCM Academy programme, the on-demand case studies have been generating fantastic engagement and feedback.

Brought to you by PCM Scientific, our CME division, HCM Academy programme offers independent medical education, surrounding diagnosis and best practice care for patients with hypertrophic cardiomyopathy (HCM).

After running a primary and secondary care webinar series, with the support of our international faculty and steering committee members, a series of on-demand case studies are now avaialble, offering impactful education on diagnosis and best practice care and management of HCM.

Although common, HCM is often under-diagnosed and under-managed, significantly worsening the outcomes for patients and profoundly impacting their lives and their families. Obtaining a diagnosis and can be challenging and careful management, including shared decision-making, are needed for patients with HCM.

The level of engagement, learner feedback and education impact from these case studies has been outstanding.

All users reported that they would recommend this educational event to other healthcare providers. This feedback demonstrates that the education not only enhances knowledge but also impactful in management and practice with expressions of appreciation such as “Great educational activity!”, and “Excellent activity!”.

The on-demand case studies are designed to raise disease awareness and knowledge of HCM, as well as provide practical guidance for achieving a differential diagnosis for HCM via real patient cases.

The complimentary case studies were presented and discussed by our international leading experts from US and Europe in line with the corresponding online CME webinars. All six secondary care case studies are now available to watch on-demand for free.

IOTOD Winter webinar success

The IOTOD Winter webinar (Improving Outcomes in the Treatment of Opioid Dependence) took place in February 2024, and explored the topic of mental health conditions and opioid dependence. 

Delivered by our CME division, PCM Scientific, the IOTOD webinar series aims to provide high quality, accessible education for primary and secondary care healthcare professionals across the globe, to improve patient outcomes in the treatment of opioid dependence. 

PCM Scientific worked closely with expert faculty to develop the educational agenda for the 60-minute free live event: Integrative treatment for comorbid conditions: the importance of treating mental ill health when managing opioid dependence.’  

Professor Maurice Dematteis, University Hospital of Grenoble, France joined Mr Duncan Hill, NHS Lanarkshire, Scotland, to discuss the overlap between patients with mental health conditions and opioid dependence.  

During the live event, the experts discussed how failure to treat either aspect often results in suboptimal patient outcomes and exacerbation of both conditions. The agenda also explored how trauma, pain and poor sleep hygiene can influence both comorbid conditions, highlighting for learners the importance of working within a collaborative care model, thereby improving outcomes for patients. The event concluded with a Q&A session. 

The webinar was promoted via our primary and secondary care media brands, as well as the existing IOTOD community, across the UK and Europe. The target audience included addiction specialists, pain specialists, GPs, primary care nurses, community pharmacists, psychiatrists, and social workers, as well healthcare professionals with an interest in the field.    

The IOTOD winter webinar was then available to watch on-demand for HCPs to access at their convenience.  

Feedback has been extremely positive: 

  • ‘I always find the IOTD webinars very useful and relevant to my practice’
  • ‘Session very well structured. Knowledge gained will be enforced into practice’
  • ‘All information received will enhance my practice and my personal development’
  • ‘Found the webinar very informative and took a lot from it to help in my scope of practice’

The webinar follows on from the success of our IOTOD Summer webinar in September 2023, also available on-demand on the IOTOD website.

The educational programme is run at arm’s length from the financial supporters and all content is created by the faculty. No funder has had input into the content of the materials or presentations used in the educational programme. PCM Scientific is the medical education company acting as scientific secretariat and webinar organiser. 

Pulse LIVE partners with NASGP

We are delighted to announce a new Association Partner for Pulse LIVE Events: Please welcome the National Association of Sessional GPs (NASGP) who are supporting all our in-person events in 2024.

The NASGP are the independent membership body for general practice locums in the UK, founded by locums for locums. They have spent over 20 years supporting locums as they progress in their career, empowering them through a collective voice and effective support at every stage of their journey.

At Pulse LIVE London on 26 March, the closing plenary will welcome NASGP Founder and Chairman, Dr Richard Fieldhouse, along with Dr Victoria Tzortziou-Brown and Dr Venothan Suri to discuss the GP workforce: Have we swapped a recruitment crisis for a retention crisis? 

Dr Fieldhouse has said about his visit to Pulse London: ‘I’m really glad to be at this event, both as a delegate and a speaker, especially as workforce is so topical at the moment. The number of GP locums in the UK has increased by 5,000 GPs in the last five years, but the funds to utilise us in a sustainable way has not materialised. And with the GP contract negotiations not going as well as they could be at the moment, with the potential for looming industrial action, what could possibly go wrong?!’1

Pulse LIVE London is the must-attend free GP event of the year, specifically created for all practising, GMC-registered GPs and trainees in the UK. Not only does it provide the chance to listen and learn from experts in their fields, but it provides the ideal networking opportunity to meet with likeminded GPs while gaining up to 8 CPD hours. This is a great opportunity for GPs to kick-start 2024 and continue their professional development.

‘Excellent conference with the chance to choose the talks that you wish to attend which makes it more relevant. Also very high quality speakers and choice of topics. Overall excellent.’ ~ Jonathan Moore, Portfolio GP, Pulse LIVE London 2023 attendee.

If you wish to sponsor, exhibit or partner with an upcoming Pulse LIVE Event, please get in contact with our Event Sales Manager Nick Hayward.

1:  www.nasgp.org.uk. (n.d.). NASGP chair to join panel on workforce at London event | NASGP. [online] Available at: https://www.nasgp.org.uk/medical-orgs/rcgp/nasgp-chair-to-join-panel-on-workforce-at-london-event/ [Accessed 22 Feb. 2024].

The Pharmacist launches Pharmacy First zone

A Pharmacy First zone has launched on The Pharmacist, specifically focused on new Pharmacy First services in pharmacies.

The launch of the Pharmacy First scheme in England this year has been a significant development for patient services, and represents a huge commitment by pharmacy teams.

Community pharmacies can sign up to offer advice and treatment, where merited, around seven common clinical conditions, guided by new national clinical protocols. These are conditions where the patient would have otherwise needed an appointment at a GP practice.

The Pharmacist’s new Pharmacy First zone will bring together ongoing news and clinical content, supporting pharmacy teams to deliver the new services, plus highlighting the useful content we have already produced as the service was being developed.

New articles will be promoted on The Pharmacist’s newsletters and social media, and will be available through our app.

Thousands of consultations have already been delivered by pharmacists in the first few weeks of the service, and a public awareness campaign has been launched by the NHS.

The clinical conditions are: sinusitis, sore throat, acute otitis media, infected insect bite, impetigo, shingles, uncomplicated urinary tract infection in women.

Many other pharmacy-led clinical services are discussed in The Pharmacist’s Clinical zones, from respiratory, to immunisation, menopause, contraception and hypertension, alongside over 200 clinical case studies that highlight the work of pharmacists who have pioneered privately-led services in their local communities and developed the clinical expertise of their teams.

Scotland’s NHS Pharmacy First Scotland service and Wales’ Common Ailments Service also empower pharmacies to offer treatment and advice on a wide range of minor illnesses.

For advertising opportunities across the Pharmacy First zone, please contact us today.

The Pharmacist delivers the latest daily political, business, and clinical news in the pharmacy sector; with blogs and clinical and professional features on key topics affecting community, PCN, and in practice pharmacists. Our clinical updates span a wide variety of therapy areas relevant to primary care, such as: cancer, dermatology, diabetes, gastroenterology, immunology & vaccination, mental health, respiratory, sexual health, smoking cessation and travel health.

Pulse Reference relaunch

We are thrilled to unveil the Pulse Reference relaunch, a unique resource that allows GPs to make sense of their patients’ symptoms and delve deeper into likely diagnoses.

Based on the best-selling Symptom Sorter book, co-authored by Pulse’s own clinical adviser, Dr Keith Hopcroft, Pulse Reference covers the vast majority of symptoms seen in general practice, from the most common to some of the more obscure.

Unlike any other tool or website on the market, Pulse reference is comprehensive, easy to access, practical and written from the real world of general practice. It will point the GP towards possible differentials, highlight useful tips and red flags along the way and help towards formulating a likely diagnosis.

The journey is then completed with a useful overview summarising all the key information the GP needs to know for that diagnosis, from epidemiology through assessment to treatment and prognosis.

How GPs can use Pulse Reference:

  • Step 1: Start your search: Type a symptom, keyword or illness into the search bar
  • Step 2: Select the link most relevant to your search
  • Step 3: Explore the full GP analysis of the symptom, which includes:
    • Differential Diagnosis: the likely diagnoses, subdivided Common, Occasional and Rare
    • Ready Reckoner: key distinguishing features of the most common diagnoses
    • Possible Investigations: those tests most likely to assist you in making the diagnosis
    • Top Tips: useful hints from the authors’ experience
    • Red Flags: scenarios that should ring alarm bells – and why

Information is presented in a consistent, comprehensive, and digestible way. It is also a vital learning tool for those starting out in general practice.

The experts behind Pulse Reference are Dr Keith Hopcroft and Dr Poppy Freeman. Dr Keith Hopcroft is the co-author of Symptom Sorter and has been Pulse’s editorial advisor for more than 15 years. He is a GP in Basildon, Essex, a medical student trainer and medical writer and columnist. Dr Poppy Freeman is also a clinical advisor to Pulse and set up the Covid Toolkit on Pulse Today in 2020 to provide GPs with up-to-date guidance on all the clinical and organisational Covid updates. She is a GP in Camden.

Please contact us today to discuss details of our exclusive, high-profile sponsorship opportunity, providing access to HCPs actively engaging with Pulse Reference.  

Pulse PCN Cardiovascular Disease roundtable

The Pulse PCN Cardiovascular Disease roundtable brings clinical directors and cardiovascular leads together to discuss how networks are delivering on this service specification.

Pulse PCN’s cardiovascular disease roundtable sees six leading GPs from Cheshire, Leicestershire and London discuss the success and challenges in improving hypertension case finding and work in diagnosing familial hypercholesterolaemia (FH).

Pulse PCN editor Victoria Vaughan says: ‘This roundtable shows how GPs are changing the way services are delivered to actively find hypertensive patients and treat them before the situation potentially escalates to a heart attack or stroke.

‘The examples from delegates at the discussion show how PCNs and GP practices are, in some areas, moving away from a sickness service to a prevention service – a popular idea among policy makers as a sustainable way to maintain the NHS.

‘We’ve also released this roundtable now in support of the British Heart Foundation’ s heart health month which encourages everyone to learn CPR in 15 minutes for free. ‘

Pulse PCN’s quarterly roundtables examine the core tasks PCNs must deliver as part of the PCN Network DES and the challenges and opportunities this work brings.

Explore 12 thought provoking roundtables covering topics such as structured medication reviews, covid vaccination and early cancer diagnosis highlighting the thoughts of clinical directors from across England.

Pulse PCN’s roundtable series is part of our comprehensive offering for our community of primary care network (PCN) clinical directors and their teams. And they are now hosted on a new Pulse PCN roundtable hub making it easier to access these great clinician-led debates.

For the opportunity to reach our audience of decision-makers across 1,250 PCNs through a variety of digital advertising options and future roundtables, please contact us today.