Clinical prevalence targeting

Cogora’s targeting capabilities now extend into using NHS clinical prevalence data to target campaigns.

Cogora digital campaigns are now increasingly integrating our first-party data with third– party NHS data to segment and target HCPs according to specific client requirements in pursuit of the greatest engagement and return.

Campaigns can now be targeted based on the prevalence of certain clinical areas amongst a practice or ICB patient list. For example, a third-party email or digital advertising unit can be served to HCPs in practices or ICBs with a high prevalence of a particular clinical area. Different copy can also be used to target each cohort.

A wide range of indicators are available to target against, including: asthma, atrial fibrillation, cancer, chronic kidney disease, chronic obstructive pulmonary disease, dementia, depression, diabetes mellitus, epilepsy, heart failure, hypertension, learning disability, mental health, non-diabetic hyperglycaemia, obesity, osteoporosis: secondary prevention of fragility fractures, palliative care, peripheral arterial disease, rheumatoid arthritis, secondary prevention of coronary heart disease, and stroke and transient ischaemic attack.

By combining our proprietary data with NHS clinical prevalence data, we can identify key areas for targeting and market expansion.

Cogora’s Audience Platform provides an effective way of targeting HCPs, providing efficiencies in budget, delivery, and insight, to empower all activity to the highest level of success.

We recently carried out an online ad campaign via Pulse, Nursing in Practice and The Pharmacist, targeting our community of primary care clinicians – all responsible for patient prescriptions. The campaign utilised NHS prescription trends to deliver targeted messaging about patient treatment for type 2 diabetes, chronic heart failure and chronic kidney disease to HCPs.

The results were fantastic, with the ads generating a 54% uplift in click through rates compared to the benchmark, highlighting the efficacy of Cogora’s Audience Platform.

For information about our targeting options, including by job title, geography, clinical content, workplace, prescription habits, programmatic, sequential and A/B testing, please contact us today.