Cogora: The Agency – February digest
Cogora: The Agency has had a busy February, pushing some projects closer to the finish line, and making a start on some new ones.
The team have kicked off the preparation of an interactive care pathway to support a drug launch on the gastroenterology field. Following on from the Advisory Board meetings in December and a great face-to-face meeting with the client, the Agency proposed a number of ways to support the client’s strategic goals and have now started work on the first of the assets.
Throughout February, the Agency has been pushing projects to completion. Three ongoing compendia that focus on integrated diagnostic solutions are approaching finalisation ahead of an important congress in March. The client has been delighted with the speed at which the compendia have been turned around, and the flexibility the Agency have shown in meeting their deadlines.
A new project supporting integrated solutions management has kicked off, with a series of LinkedIn posts and Google ads. The team researched keywords relevant to the two target audiences and crafted two bespoke campaigns. From the excellent work on these assets, the Agency were asked to support the development of a brochure to support the marketing goals of the client.
The team have spent much of February familiarising themselves with the role of certain medications in the treatment of type 2 diabetes mellitus, with a handbook and quick guide both in development. Both assets have required different strategies, with one asset meeting a client brief and the other involving a hands-off sponsorship.
The writing team have prepared yet another manuscript for publication in an open-access, peer-reviewed journal, this time on optimising patient safety through the early identification of characteristics of avoidable complications arising from the use of peripheral intravenous catheters. Submission is scheduled for April ’24.
The Agency are preparing to jet off to Dubai to support their clients on-site at the 21st International Congress of Endocrinology. The educational symposia that are being supported are the result of many weeks of collaboration and careful crafting of the client’s message. The team look forward to continuing this relationship beyond Dubai as they will be supporting educational symposia for the same client at the European Congress of Endocrinology (ECE), taking place in Sweden in May. The planning for this next project has already begun.
Check out what the team were up to in January for more examples of how Cogora: The Agency delivers consistent value for its clients. For more information, please contact us.