Branded Content

Posted on by Bianca Pettifor

Across our media brands, clients can collaborate with our trusted editorial team to craft high-quality, compelling articles that align with their brand’s message.

Branded content pieces are designed to inform and engage your target healthcare audience, while reflecting the client’s core messaging and areas of expertise.

The partnership allows clients the flexibility to select topics that support their strategic objectives, while leveraging one of our media brand’s editorial tone, credibility, and audience reach.

Our editorial team worked closely with the client to shape each article’s narrative, ensuring the content is authentic, informative, and engaging – not promotional. Once published as an editorial feature, each article is promoted across our channels – online and via newsletters – offering access to a highly engaged and loyal readership.

Branded content is ideal for thought leadership, product storytelling, or positioning your brand around key themes in a way that feels organic and value-driven to readers.

Covering primary and secondary care markets, our portfolio of market-leading brands reach unrivalled numbers of HCPs. We listen to what they tell us and take notice of what they respond to, allowing us to communicate effectively with your target audience.

Explore our recent case study showcasing how the Medical Defense Society partnered with Pulse to deliver a Branded Content piece that highlights their expertise and deep understanding of the challenges faced by GPs today.

This new offering is available via Pulse, Pulse PCN, Nursing in Practice, The Pharmacist, Management in Practice, Healthcare Leader, Hospital Pharmacy Europe, and Hospital Healthcare Europe. For more information about branded content pieces, please contact us today.

Our inaugural GP Pharmacy Virtual: Core Updates Event

Posted on by Bianca Pettifor

Last month in partnership with The Pharmacist, we held the inaugural GP Pharmacy Virtual: Core Updates virtual event. This free to attend study day delivered essential clinical insights tailored for practice and PCN pharmacists across the UK.

The full day event tackled high demand topics critical to primary care pharmacy services in 2025:

  • Addressing polypharmacy and overprescribing in patients with multimorbidity
  • Practical guidance for independent prescribers operating in general practice
  • Strategies for career development as a clinical pharmacist
  • Key insights on obesity and weight‑loss management for GP pharmacists
  • A forward-looking panel on the future of GP pharmacy
  • Updates on medicines optimisation, chronic-disease prevention, and career progression

Chaired by Dr Graham Stretch, President of the Primary Care Pharmacy Association, the GP Pharmacy virtual event showcased expert discussion led by a notable speaker panel, including:

  • Lelly Oboh, Consultant Pharmacist, Care of older people Guys and St Thomas NHS Trust Clinical and acre professional lead for overprescribing, South East London ICB
  • Soobia Israr, Pharmacy Workforce Transformation Programme lead, NHS Frimley
  • Hanan Hadad, Clinical lecturer, Advanced Practice Pharmacist and lead DPP at the Teach and Treat Project
  • Philip Newland‑Jones, Consultant Pharmacist Diabetes & Endocrinology Clinical Director Diabetes & Endocrinology UHSFT Honorary Senior Clinical Lecturer UoS
  • Yousaf Ahmad, ICS Chief Pharmacist & Director of Medicines Optimisation, NHS Frimley
  • Zafran Azam, Head of Pharmacy- Implementation & Place (Derby City & Swad), NHS Derby and Derbyshire Integrated Care Board / Joined Up Care Derbyshire
  • Yinka Kuye, Head of Pharmacy Primary care transformation Medicines Optimisation, Frimley Health and Care Integrated Care System
  • Vishal Mashru, Head of Medicines and Research Leicester, Leicestershire and Rutland ICB Clinical Lead – Medicines Optimisation
  • Sally Arnison, MBE Lead Clinical Pharmacist, Berkshire Primary Care
  • Dawn Best, Senior Medicines Optimisation Lead Pharmacist (Mental Health), Frimley Health and Care ICS

All speakers offered practical, evidence-based solutions designed for pharmacists operating in the current primary healthcare landscape.

Delegates were very proactive in grabbing the opportunity to engage in real-time, gathering further insights when participating in live Q&A segments, enhancing their ability to apply current best practices within primary care.

To learn more about reaching our pharmacy audience or to explore our full portfolio of upcoming events, please contact us today.

The Pharmacist continues to expand its offering to pharmacists working within general practice and PCNs, in addition to the community. Across our website and newsletters, The Pharmacist In Practice features the latest news about the sector, invaluable analysis around pay, job satisfaction and clinical issues, and interviews with trail-blazing pharmacists working in general practice and PCN roles.

GP Pharmacy Virtual: Core Updates

Posted on by Bianca Pettifor

GP Pharmacy Virtual: Core Updates is our new virtual event, empowering pharmacists working in general practice and primary care networks (PCNs) to grow their career and boost their clinical skills and knowledge in the complex, ever-changing world of primary care.

GP Pharmacy Virtual: Core Updates is a free, one-day online conference, delivered in partnership with The Pharmacist, is taking place on June 24, 2025.

Developed in collaboration with frontline clinical pharmacists, the agenda addresses key priorities, including the management of polypharmacy and overprescribing in multimorbid patients, ensuring safe and effective prescribing as independent practitioners, and navigating the challenges of building a successful career in this dynamic field.  

The event also offers practical insights on obesity and weight loss management, the future direction of GP pharmacy, and key updates in medicines optimisation, prevention, and chronic disease management. These updates aim to support pharmacists’ professional development, enhance patient outcomes, and drive forward best practice across primary care settings.

Participants will have the chance to engage directly with speakers during live Q&A sessions, allowing for personalised insights and discussions.

Recognising the busy schedules of our audience, the event will be available live and on-demand, enabling attendees to access content at their convenience.

For those interested in speaking at future GP Pharmacy Virtual events, or for those organisations who are interested in sponsoring, please contact us today.

The Pharmacist continues to expand its offering to pharmacists working within general practice and PCNs, in addition to the community. Across our website and newsletters, The Pharmacist In Practice features the latest news about the sector, invaluable analysis around pay, job satisfaction and clinical issues, and interviews with trail-blazing pharmacists working in general practice and PCN roles.

The Pharmacist wins at the Avicenna pharmacy media awards

Posted on by Bianca Pettifor

We are pleased to announce that The Pharmacist took the award for Pharmacy Writer of the Year at the Avicenna media awards for the pharmacy press on Friday.

Joanna Robertson, senior reporter for The Pharmacist, took the award for the quality of her writing and depth of analysis for the independent pharmacy sector.

Founded over twenty-five years ago by a handful of pharmacists, Avicenna is an independent pharmacy support group now with over 1,200 members.

The Avicenna media awards event was held at the Barber-Surgeons’ Hall in the City of London, attended by representatives from across the pharmacy press and pharmaceutical industry.

This follows a recent win for The Pharmacist at the Independent Pharmacies Association (IPA) awards in November, for Best in Pharmacy Trade Press.

The Pharmacist delivers the latest daily political, business, and clinical news in the pharmacy sector; with blogs and clinical and professional features on key topics affecting pharmacists.

Please contact us for our advertising packages, and ways you can reach our community of pharmacists.

The Pharmacist brings together pharmacy and GP leads in Pharmacy First roundtable

Posted on by Bianca Pettifor

The Pharmacist has launched its inaugural roundtable report focusing on the initial six months of Pharmacy First – based on an exclusive discussion with pharmacy and general practice stakeholders.

The Pharmacy First roundtable deliberately sought to create conversation across the two sectors, recognising that engagement from both is needed to make a success of Pharmacy First.

The discussion, held in August this year, reflected on the first six months of the service in England, including successes, challenges and possible future direction.

Pharmacy First launched in England on 31 January 2024, and sees pharmacists funded to provide advice and treatment where necessary for seven major conditions: acute otitis media in children, impetigo, infected insect bites, sinusitis in over 12s, sore throat in over fives, shingles in adults and uncomplicated urinary tract infections (UTIs) in women aged between 16 and 64.

The service also encompasses referrals from GPs and 111 for other minor ailments, previously known as the Community Pharmacist Consultation Service (CPCS), as well as referrals for urgent repeat medicines supply.

Local relationships between general practice and community pharmacies have been identified as ‘key’ to the success of the service, as was evidenced by our discussion around referrals to pharmacies and patients being sent back to their GP.

The Pharmacy First roundtable also highlighted clear issues around funding and workload pressures within both sectors that underpin many of the challenges facing the service.

Our attendees agreed that Pharmacy First is not a solution to GP access pressures nor to the community pharmacy funding crisis.

Throughout the discussion, some clear points emerged on clinical issues and patient experience. Attendees shared examples of initiatives that had worked in their local areas to improve the service.

And suggestions were made as to how the service – including what clinical pathways were included – could be refined and expanded in the future.

Most strongly, there were clear calls to make Pharmacy First accessible to walk-in patients for all minor ailments.

With thanks to our roundtable attendees:

  • Shilpa Shah, chief executive of Community Pharmacy North East London;
  • Jonathan Cooper, owner of independent pharmacy group Cooper’s Chemist in the North East of England;
  • Harry McQuillan, chair at Numark and former chief executive of Community Pharmacy Scotland;
  • Sukhy Somal, Head of Community Pharmacy Clinical Services at The Black Country Integrated Care System;
  • Dr Sarah Jacques, part of the Doctors’ Association UK GP committee;
  • and Dr Selvaseelan Selvarajah, a GP partner in East London and director of Greenlight@GP, a pharmacist-GP employee-owned organisation.

For the opportunity to reach our audience of community, PCN, and in practice pharmacists through a variety of digital advertising options, please contact us today.

The Pharmacist In Practice

Posted on by Bianca Pettifor

Over the past 18 months, The Pharmacist has been expanding its offering to pharmacists working within general practice and primary care networks (PCNs), in addition to the community.

Across our website and newsletters, The Pharmacist In Practice features the latest news about the sector, invaluable analysis around pay, job satisfaction and clinical issues, and interviews with trail-blazing pharmacists working in general practice and PCN roles.

Our offering to this audience reflects the growing role of pharmacists within general practice teams across the UK. NHS funding has rapidly expanded the number of pharmacist roles, with over 5,000 pharmacists in PCNs and general practice in England now working closely with GPs, contributing their specialist knowledge of medicines, side effects, cost-effective prescribing, and support for patients with medication and long-term conditions.

With a cross-profession leadership board recently established, pharmacists training to become prescribers and clinical work becoming increasingly important across all settings, our output seeks to highlight the collaborative efforts within primary care pharmacy: across PCNs, general practice, and community pharmacy.

For advertising opportunities to our engaged audience, please contact us today.

The Pharmacist delivers the latest daily political, business, and clinical news in the pharmacy sector; with blogs and clinical and professional features on key topics affecting community, PCN, and in practice pharmacists. Our clinical updates span a wide variety of therapy areas relevant to primary care, such as: cancer, dermatology, diabetes, gastroenterology, immunology & vaccination, mental health, respiratory, sexual health, smoking cessation and travel health.