Pulse remains the most widely read non-reference journal among GPs, with a higher readership than the BMJ and the British Journal of General Practice, according to the recently released GP Media Survey (GPMS 2022).
Pulse’s average readership score was 29% over the past year, a point higher than the BMJ and 13 percentage points ahead of the British Journal of General Practice.
Pulse remains the most widely read non-reference journal among GPs for the second year running.
The NMRS is commissioned each year by JICMARS (Joint Industry Committee of Medical Advertisers for Readership Surveys), a group of healthcare publishers and media buyer representatives.
The 2022 annual report covers the period from October 2021 to July 2022, using a sample of 547 GPs. The data are weighted to the estimated universe of all GPs based on counts provided by IQVIA, the sample list provider.
Publications included in the survey (based on the latest period) were: BMA News, BMJ, GP magazine, Prescriber, British Journal of General Practice, GM, Guidelines in Practice, Pulse, The Practitioner, Guidelines and MIMS.
It follows a very successful year for Pulse, which has won an array of awards, including, PPA editor of the year and PPA editor of the year business publication of the year, BSME launch of the year and MJA newcomer of the year.