Pulse PCN has won ‘Launch of the Year’ at the prestigious British Society of Magazine Editors (BSME) awards.
Pulse editor Jaimie Kaffash and Pulse PCN editor Victoria Vaughan scooped up the award at yesterday’s ceremony, which celebrates ‘editorial excellence’ among the top consumer, professional and customer magazines and websites. The judges commended the Pulse PCN team for identifying a ‘genuine need in their audience’ and getting them ‘involved in shaping and providing content from the outset’.
They said: ‘The team did not just identify a genuine need in their audience, they also reached out to that audience and got them involved in shaping and providing content from the outset. ‘The result being a rare print launch that tapped into its readership so well that it resulted in significant new revenue for the brand.’
Pulse PCN was launched in print with Pulse’s May issue alongside a new section on the Pulse website and a weekly newsletter. It aims to provide a community and up-to-date news and resources for PCN clinical directors, recognising how important PCNs will become with plans to concentrate future funding on networks rather than practices.
Pulse was also shortlisted in three further categories: ‘Editor of the Year (Trade and Professional)’ for Jaimie; ‘Art Director of the Year (B2B)’ for James Depree; and ‘Cover of the Year (B2B)’ for both Jaimie and James.
Pulse has won a number of awards in recent years, most recently scooping up two gongs in November when Pulse was named ‘Business Publication of the Year’ and Jaimie was named ‘Editor of the Year’ at the PPA Independent Publisher Awards.
Jaimie was also awarded ‘Editor of the Year (trade and professional)’ at last year’s BSME awards, when the judges praised Pulse’s response to the Covid pandemic.