Soaring number of NHS webinar registrants

With NHS England and NHS Improvement (NHSE&I), the Accelerated Access Collaborative (AAC), and Oxford Academic Health Science Network (AHSN), Cogora: The Agency have been working on delivering a series of live webinars to our community of healthcare professionals via Pulse.

Since announcing their exciting new Consensus Pathway for the Management of Uncontrolled Asthma pathway, NHSE&I, the Accelerated Access Collaborative (AAC), and Oxford Academic Health Science Network (AHSN) have received a staggering number of registrants for the three live webinars set to air in March.

So far, the NHS webinars have had a combined 2,663 registrations, with registrations still open for the remaining webinar on Wednesday 23rd March.

Advanced Nurse Practitioner Beverly Bostock and Respiratory Nurse and Clinical Lead Claire Adams kicked off the series with a focus on identifying and managing uncontrolled asthma. The webinar was an outstanding success with over 400 attendees. 

Next up was Consultant Pharmacist Grainne d’Ancona and Professor Anna Murphy who presented an insightful webinar on improving adherence to asthma treatments. Grainne and Anna delved into patient psychology and detailed how to bring up non-adherence with patients.    

To wrap the series, the final webinar will present the brand-new Consensus Pathway for the Management of Uncontrolled Asthma. Join Prof Andrew Menzies-Gow, Dr Hitasha Rupani, Dr. Steve Holmes, Dr Deepak Subramanian, and Dr David Jackson on Wednesday the 23rd March 7-8pm.

In addition to the three live NHS webinars, healthcare professionals can access a range of educational resources including CPD modules, podcasts, and posters all via the NHS England and NHS Improvement sponsored hub on Pulse. Accessing our community of GPs via Pulse, Cogora: The Agency have been able to achieve high level engagement for the live webinars, but also drive traffic to the hub on Pulse which GPs can access at their own convenience.

Another successful IOTOD webinar

This week the PCM Scientific team hosted the IOTOD Autumn webinar: ‘Transfer to long-acting buprenorphine from full opioid agonists in different dependent demographics: do’s, don’ts, and why does it matter?.’

This autumn educational session was led by US-based Dr Michael Frost and joined by Professor Michael Soyka who is based in Germany, where they discussed perspectives from both opioid-dependent treatment providers and patients surrounding use of long-acting buprenorphine (LAB) in different treatment scenarios and treatment journey stages.

Furthermore, to share best practice approaches for transferring patients from daily dose methadone or buprenorphine to LAB, potential transfer outcomes and next steps. Both speakers shared their own examples of their own personal patient stories and the impact this treatment has had on their patients. The webinar was a great success with 189 in attendance.

Accessing our community of healthcare professionals via our media brands Pulse, Nursing in Practice, The Pharmacist, Hospital Pharmacy Europe and Hospital Healthcare Europe, as well as the well-established IOTOD community, the webinar welcomed addiction specialists, psychiatrists, GPs, community pharmacists, primary care nurses and other healthcare professional managing patients with opioid dependence and associated comorbidities. The event concluded with a lively Q&A session.

The IOTOD webinar was supported by arms-length funding from Camurus and the archived version will soon be available on the IOTOD website. The summer webinar is also available now online. 

 

Relaunch of Safe Handling of Hazardous Drugs Website

Yesterday Cogora: The Agency relaunched a fully overhauled website focused on the Safe Handling of Hazardous Drugs.

Formally known as the Hospital Pharmacy Education Hub, this updated resource hub houses a variety of resources to help raise awareness about the hazards associated with various medications educated healthcare providers on best practices and signpost to other useful tools.

Designed and built in-house, the Safe Handling of Hazardous Drugs platform is aimed at hospital pharmacists and nurses involved in the preparation and administration of hazardous drugs across Europe.

There are currently seven updated educational modules authored by notable key opinion leaders in the field covering topics such as who is at risk, implementing chemical decontamination strategies, and a guide to the guidelines.

This month we featured a factsheet on repetitive strain injury. New content will be posted each month including editorial articles, key paper evaluations, expert opinion articles and infographics.

IOTOD Summer Webinar, available now

The PCM Scientific team recently hosted the IOTOD (Improving Outcomes in the Treatment of Opioid Dependence) summer webinar: ‘Long-acting buprenorphine in the treatment of opioid dependence: striking the balance between greater freedom and strong engagement.’

This summer educational webinar was led by Wales-based Dr Julia Lewis and joined by Dr Steve Brinksman who is based in Birmingham, where they discussed the significance of taking a holistic approach when providing treatment for opioid dependence.

The event also explored the sharing of best-practice involving opioid substitution treatment particularly when using long-acting buprenorphine (LAB) formulations to support adherence, good quality of life and mental health, and overall treatment success. Both speakers shared their own examples of their own personal patient stories and the impact this treatment has had on their patients.

The webinar was a great success with 212 in attendance and reaching places including the UK, many countries across Europe and even as far as New Zealand. Accessing our community of healthcare professionals via our media brands as well as the well-established IOTOD community, the webinar welcomed addiction specialists, psychiatrists, GPs, community pharmacists, primary care nurses and other healthcare professional managing patients with opioid dependence and associated comorbidities.

The event concluded with a lively Q&A session, with faculty concluding “We have to have a holistic care plan that is tailored to the needs of the actual patient that they are going to find attractive, and they are therefore going to engage with”.

The IOTOD webinar was supported by arms-length funding from Camurus and the archived version will soon be available on the IOTOD website.

The 2021 PCRA Webinar Series is underway!

Conscious of social distancing considerations and the busy schedule of our healthcare professional speakers due to Covid-19, this year the Primary Care Respiratory Academy (PCRA) webinar series was held digitally as a series of eight interactive and educational webinars: six clinical and two quality improvement webinars.

The Clinical Webinar Series kicked-off with two webinars focused on asthma. Steve Holmes and Ren Lawlor were joined by nurse practitioner Carol Stonham to discuss the diagnosis, management and real-world challenges of asthma. Over 500 HCPs tuned in live to each of the webinars.

The webinar series are set to continue weekly until the end of June, so there are plenty of opportunities to tune in if you have not already:

  • 27 May – Diagnosis and management of COPD
  • 9 June – Real-world practice: moving forward after a COPD diagnosis
  • 24 June – This doesn’t quite fit with asthma or COPD. What else should I be considering?
  • 30 June – Return to Normality: recovery from infections and exacerbations

Guest speakers for the remaining Clinical webinars include practice pharmacist Dominika Froehlich-Jeziorek and Dr Fiona Mosgrove. Registration is still open.

The Quality Improvement Webinars started with an interactive discussion on ‘Lessons from COVID-19’ with Drs Daryl Freeman, Sanjeev Rana, and Charlie Sharp. Topics of discussion included ongoing symptomatic COVID-19 vs. post-COVID-19 syndrome, the value of a holistic care approach, real-world practice implications and lessons learnt from the pandemic. The roundtable discussion brought up some key points and concerns, expressed by both commissioners and HCPs, on how the system will be able to manage long-COVID patients in primary care.

The second Quality Improvement Webinar features Drs Daryl Freeman and Sanjeev Rana who will be joined by Dr Vincent Mak to discuss COPD & Asthma Management. Register for the webinar scheduled for 17 June.

Launch of HCP Connect

Cogora are delighted to announce the launch of HCP ConnectTM, a new virtual event platform which has been designed specifically for the healthcare market.

Developed after feedback from industry and delegates and a huge number of lessons learnt from virtual events in 2020, Cogora are currently running our own events, including Pulse LIVE, Nursing in Practice and IOTOD 2021, on HCP ConnectTM.

Over 7,500 HCPs, including UK and international, are currently registered to attend these events which, due to the flexibility of this platform, run over three months and cover multiple clinical and professional areas.

The platform is now available for use by clients. Whether you are already planning a virtual event, have standalone webinars to run where you would like wraparound promotional activity or are looking to H2 and the possibilities of hybrid events, please do get in touch with any questions edwardburkle@cogora.com.

Key features

  • Fully customisable
  • Designed in order to accommodate ABPI and compliance considerations
  • Ease of use – specially designed to be easy for delegates to navigate and familiar for speakers
  • Fully secure and tiered access – authenticate registrations and offer or restrict delegates access to specific content depending on their role
  • Mixed media, branded virtual exhibition stands: including video, url, pdf and more
  • Full data reporting on visits, demographic, user journey, live and on-demand views and more including real-time sponsor dashboards
  • Fully managed – we will take the hard work out of the process whilst allowing review access for approval and sign off
  • Guaranteed SOPs so you can be sure material will be removed or amended should it be required

Digital Centre of Excellence on indwelling pleural catheters

Cogora: The Agency recently ran a completely digital Centre of Excellence (COE) providing a comprehensive overview of indwelling pleural catheters (IPC). Topics covered everything from basics of malignant pleural effusions, when to place an IPC, a review of relevant literature and guidelines, how to insert and drain IPCs, how to prevent complications, and even how to set up an IPC service from scratch.

The COE was led by Dr Mohammed Munavvar, Consultant Chest Physician and Clinical Director for Respiratory Medicine at Lancashire Teaching Hospitals. Dr Munavvar was joined by four international colleagues: Drs Karin Armbruster and Uffe Steinholtz Bødtger from Denmark and Drs Rosa Cordovilla and Javier Flandes from Spain.

Centres of excellence have typically been run face-to-face to provide hands on learning experience coupled with didactic sessions. With social distancing restrictions still in place, Cogora faced the challenge of providing a ‘hands-on’ experience from a virtual setting.

A well-designed agenda and collaborative efforts with the presenters led to a successful digital COE. While participants could not physically practice the procedure, Dr Munavvar pre-recorded the entire process step-by-step and was able to walk the audience through IPC insertion from beginning to end.

Another benefit of hosting this event digitally was the ability for participants to join regardless of location.  The event had registrants from several different countries including the UK, Spain, Denmark, Israel, Jordan, Kuwait, Lebanon, Norway, Romania, Slovenia, South Africa, and UAE.

The post-event survey showed that participants highly valued the event with the sessions rated at an average 4.5/5 and with 100% stating they would attend another in the future. Overall participants thought the use of a digital platform was excellent as was the level of interactivity with the speakers and attendees. Comments were overwhelmingly positive with some stating the sessions were ‘informative and fruitful’, that the ‘webinar format was excellent’, and that the material was ‘profession relevant’.

Digital events have become the norm over the last year but many of us are eager to return to face-to-face. While in-person has advantages, digital platforms offer a unique opportunity to reach a wider audience, to access expertise from international key opinion leaders, and to fit more easily into the already busy schedule of today’s healthcare professionals.

Even with the easing of restrictions and the return of face-to-face events in sight, the success of this digital Centre of Excellence has demonstrated that a digital alternative remains a pragmatic alternative for future events.

2021 PCRA webinar series

Registration for the Primary Care Respiratory Academy (PCRA) 2021 webinar series in May and June is now open.

This year, PCRA are delighted to announce a series of eight free, interactive and educational webinars which will be managed and delivered by Cogora: The Agency. Experts will be sharing insight about respiratory issues such as the diagnosis and management of COPD and asthma or the patient recovery journey after an infection.

The series is free to attend for all primary healthcare professionals with an interest in respiratory care and will be promoted via our trusted media brands, Pulse, Nursing in Practice, Management in Practice, Healthcare Leader and The Pharmacist.

These webinars will be an opportunity for healthcare professionals to discuss and debate with their peers about the actions needed to drive positive change in respiratory care.

Merry Christmas from Cogora

With year-end quickly approaching, the Cogora team would like to wish you a Merry Christmas and Happy New Year!

2020 brought new challenges and new ways of working. Covid-19 had a major effect on healthcare professionals’ media and educational consumption, with the industry then forced to look at ways to embrace these changes for the future.

Across our media brands we saw a greater demand for access to information and guidance as it emerges and the need for a reliable and trusted source to deliver it. Regular Covid-19 specific news articles have consistently proven to be the most popular type of content, so our streams of updates attracted swathes of online traffic. All our brands set up dedicated Covid-19 sections on their websites to help readers easily navigate the myriad of information related to the crisis.

With only three face-to-face events delivered before the pandemic hit, our media brand Events team pivoted to virtual events and, through Autumn, over 6,500 healthcare professionals logged in to our Pulse, Nursing in Practice and Management in Practice Events to experience live and on-demand webinars and visit virtual exhibition stands.

Cogora: The Agency hosted numerous advisory boards and roundtable meetings, both face to face and virtual, across many different therapy areas with delegates ranging for c-suite personnel to clinical multi-disciplinary teams in primary and secondary care. Included was what was meant to be a two day live conference in the field of rare diseases, which instead became a highly successful virtual meeting.

Delegates from across the world were able to learn and engage with leaders in the field. Meeting feedback was so well received that a second meeting is already being planned for 2021. The annual Primary Care Respiratory Academy Roadshow also had to be converted to series of regional interactive webinars with over 600 attendees.

Other highlights included the development and launch of an app for young people with cystinosis as they transition from paediatric to adult care, the launch of a digital hub hosting varied resources including animation, clinical paper summaries and talking head videos as well as CPD accredited learning modules.  

Within our CME division, PCM Scientific, we hosted our 18th annual IOTOD conference in a virtual environment for the first time, with over 350 delegates from over 40 countries in attendance across the two day live-streamed event. Two new educational platforms were launched in cardiology education for a European and USA audience, we hosted educational webinars discussing the diagnosis and management of allergies during a beyond Covid-19 in five local languages, and launched a series of educational e-Learning modules within the areas of coeliac disease, thyroid cancer and acute myeloid leukaemia across our educational platforms.

Opioid dependence satellite symposium

Working closely with Camurus, Pharmacom Media, one of Cogora’s full-service medical communications agencies, delivered a highly successful satellite symposium at IOTOD 2019 on Monday 13th May in Frankfurt, Germany.

Entitled ‘Sharing experiences with depot buprenorphine in the EU and Australia’, the symposium explored the use of depot formulations within the context of opioid dependence. Delegates heard from internationally renowned speakers about long-acting formulations, including potential benefits, their experiences of using them with their patients, and how to introduce them into clinical practice. Attendees were highly engaged and sparked interesting discussions with speakers during the Q&A portion of the symposium.

Overall, feedback from the event was extremely positive, with most delegates scoring all sessions very highly and expressing that it had changed their views about opioid dependence treatment.

 

2019 Primary Care Respiratory Academy events

Cogora: The Agency are proud to announce that registration for the 2019 Primary Care Respiratory Academy (PCRA) events is now open.

The Academy, which was launched in 2016, is run in collaboration with the Primary Care Respiratory Society and provides expert-guided learning and peer-to-peer exchange through both live events and digital resources.

It has expanded over time to include three parallel platforms, each partnered with different Cogora media brands:

  • Clinical Platform: partnered with Pulse and Nursing in Practice, and suitable for a wide range of primary care clinicians including GPs, practice nurses, clinical pharmacists and more
  • Commissioning Platform: partnered with Healthcare Leader and Management in Practice, and targeted at individuals involved in the design and delivery of respiratory services
  • Community Pharmacy Platform (new for 2019): partnered with The Pharmacist, and tailored specifically to the needs of independent community pharmacists

Following a hugely successful 2018, we are looking forward to an even bigger and better 2019.

Core Skills in Musculoskeletal Care series

Cogora: The Agency have just wrapped up their sixth and final workshop of the 2018 Core Skills in Musculoskeletal Care series.

Working with Versus Arthritis, the team delivered an RCGP-accredited programme that educated GPs and other frontline healthcare professionals around the UK in terms of best-practice MSK diagnosis and management.

Designed to each last a full day, the workshops were intimate and highly interactive, encouraging hands-on learning. Delegates were able to learn about useful hints and tips, practice examination skills and receive instant feedback from trainers along the way. Supplemented by additional educational resources, participants also had the chance to discuss treatment and management plans and share experiences with their peers.

The series has proven to be extremely successful, receiving high scores in post-event evaluations for all aspects of the workshops. Relevance to clinical practice, hands-on learning, examination and small group teaching have been identified by delegates as particular highlights.

“This was the best training I have ever been on… It was fantastic to have GPs teach us as they really get the context in which we work and our needs. I feel empowered, upskilled and enabled. Thank you so much!” – Dr Jenny Napier, GP, London workshop delegate (24th May 2018)

Gout Leaders Best Practice Forum

Pharmacom Media, a subsidiary of Cogora, facilitated the delivery of a meeting held on 22–23 June 2018 in Milan, Italy, for an audience of 28 rheumatologists from Austria, Italy, Spain and Switzerland.

With four internationally known faculty members who presented on subjects ranging from ‘Rheumatological comorbidities associated with gout and hyperuricemia’ to ‘Treat to target and monitor regularly’.

The key focus of the meeting, however, was the discussion sessions, based around real case studies submitted by the delegates. These breakout sessions gave the group an opportunity to review and discuss the challenging clinical cases submitted by their peers, and the management strategies that could have been used.

Finally, the meeting closed with ‘consensus discussion’ plenary session. Moderated by the faculty, the whole audience were able to give their views on 5 key topics in gout.

Primary Care Respiratory Academy Roadshow

Cogora: The Agency has now concluded the last of the 28 Roadshow events and workshops that comprised the face-to-face element of the 2018 Primary Care Respiratory Academy.

Set up in 2016, the Academy has been developed in partnership with the Primary Care Respiratory Society UK, is endorsed by the British Lung Foundation and is partnered with Cogora’s market-leading media brands Pulse, Nursing in Practice, Management in Practice and Healthcare Leader. It consists of two Platforms – Clinical (for GPs, nurses and practice pharmacists) and Commissioning (for experts involved in improving population-level respiratory health outcomes).

The Clinical Platform has been bringing best-practice respiratory education to UK primary care professionals since 2016, comprising live Roadshow events, Digital Resources, CPD Modules, a monthly Journal Club and a monthly Newsletter. This year, it delivered an expert-led programme of 20 live events covering practical essentials in respiratory care, guidance updates and interactive workshops, where expertise from the audiences was aired and shared. The view of just one of the attendees? “This was probably one of the best study days I have ever been to because it has benefited my practice.”

The Commissioning Platform, launched in 2017, includes live workshops, Digital Resources and a monthly Newsletter. This year’s live workshops attracted an audience including respiratory commissioning leads, long-term commissioning leads, service transformation leads and medicines optimisation leads – representing 54 Clinical Commissioning Groups across England. Led by a team of enthusiastic commissioning professionals, the delegates had the time and space to focus on what was important to them and their local issues. As one of our delegates explained, “the most effective items came up through how the session was managed, by having an open forum approach and discussing ideas and experiences from the presenters as well as the other local commissioners and clinicians in the room”.

Planning for the 2019 Primary Care Respiratory Academy is currently underway.

NOAC Education

New patient-based anticoagulation case studies, recently filmed at the American College of Cardiology Congress (ACC 2018), are soon to be released on the NOAC Education online learning platform.

Following the success of the translated NOAC Education e-learning resources currently available, these videos will be available in Spanish to provide wider access and engage greater numbers of international specialists within the NOAC learning community.

Key messages from the case studies include determining dosages of NOACs in renally impaired patients and administration of NOAC reversal agents in an A&E setting.

2018 Analyst of the Year Award Finalist

We are pleased to announce that Cogora: Insight is, for the second year running, shortlisted for the Best of Business Intelligence (BOBI) Analyst of the Year Award.

As part of the competition, the team analysed numerous data sets containing various healthcare data and produced sales forecasts and an interactive dashboard to be used by a fictional sales manager.

If your company is attending the BHBIA conference dinner, where the BOBI awards will be announced, on 15 May and would like to meet up with the team to learn more about our analytics and data tool solutions please email ellenmurphy@cogora.com

 

23rd EAHP Congress

Europe’s community of hospital pharmacists convenes annually at the Congress of the European Association of Hospital Pharmacists (EAHP).

The two-day event features presentations, company-sponsored satellite symposia and an exhibition area in which to meet with pharmaceutical and medical device company representatives.

This is a community that is of longstanding and considerable importance to Cogora, feeding in to both Hospital Pharmacy Europe and the Agency. This year, the 23rd Congress is being held in Gottenburg, Sweden, and Cogora staff will again be present in force. 

In addition to covering the congress in Hospital Pharmacy Europe and holding meetings with various of our clients, we will be Chairing one of the industry-sponsored satellite symposia and participating in focus groups. 

PCM Scientific is awarded at PMEA 2017

The CORE programme, designed and delivered by PCM Scientific, was awarded ‘Excellence in Collaboration and Partnerships’ at the 2017 Pharmaceutical Market Excellence Awards.

CORE: Hand-in-hand in heart failure

The CORE programme, supported by funding from Novartis Pharma AG, was established to meet the European Society of Cardiology’s call for multidisciplinary programmes to encourage an integrated approach and to reach the expected standards of care for patients with heart failure.

PCM Scientific is a provider of CME programmes that not only reach broad, global audiences but deliver meaningful, measurable and sustainable impact on professional behaviours and patient care.

The team was up against some strong competition, including the British Society of Gastroenterology and Novo Nordisk, but according to the judges there could only be one result: “PCM Scientific’s tailored content approach coupled with their wide-reach scalability proved to be a clear winner. The project is ambitious, well-executed and passion-driven. The simple project management piece really impressed us due to the area’s complexity.”

To find out how to partner with us to build and deliver practice-changing education to your healthcare professional communities, please email Christopher Walsh.

CORE is supported by funding from Novartis Pharma AG. All educational content and materials are created by the CORE Steering Committee in collaboration with PCM Scientific, the medical education company acting as secretariat. The financial supporter has had no involvement in the creation or development of the educational content.

 

Finalists at the 2017 Pharmaceutical Market Excellence Awards

We are pleased to announce that Cogora and PCM Scientific, our independent medical education division, have been nominated at the 2017 Pharmaceutical Market Excellence Awards (PMEA).

Both medical-education programmes the Primary Care Respiratory Academy (PCRA) and the PCM Scientific programme, ‘CORE: Hand-in-hand in heart failure’ have been nominated in the ‘Excellence in Healthcare Professional Education and Support Programmes’ category. The category recognises initiatives that have made a significant difference to healthcare professionals and, in turn, led to enhanced patient healthcare, while at the same time achieving business objectives.

Plus, CORE was also chosen to be a finalist in the ‘Excellence in Collaboration and Partnerships’ category. 

Primary Care Respiratory Academy

The Primary Care Respiratory Society UK, a professional society for healthcare professionals with an interest in respiratory care in a primary or community care setting, entered a strategic educational partnership with Cogora to improve respiratory education, as well as raise the society’s profile among the wider primary care sector.

This unique partnership led to the creation of the PCRA, which combined KOL-led educational events with an online education platform, offered to primary care healthcare professionals through Cogora’s community and brands.

The programme was funded by Pfizer (on behalf of the Novartis-Pfizer Alliance).

CORE: Hand-in-hand in heart failure

The CORE programme, supported by funding from Novartis Pharma AG, was established to meet the European Society of Cardiology’s call for multidisciplinary programmes to encourage an integrated approach and to reach the expected standards of care for patients with heart failure.

PCM Scientific is a provider of CME programmes that not only reach broad, global audiences but deliver meaningful, measurable and sustainable impact on professional behaviours and patient care.

CORE is supported by funding from Novartis Pharma AG. All educational content and materials are created by the CORE Steering Committee in collaboration with PCM Scientific, the medical education company acting as secretariat. The financial supporter has had no involvement in the creation or development of the educational content.

The awards will take place on 15th November 2017. 

Patient management the key focus at IOTOD 2017

Almost 300 global healthcare professionals involved in treating patients with opioid addictions convened recently at the 15th annual Improving Outcomes in the Treatment of Opioid Dependence (IOTOD) conference in Berlin, Germany, for 2 days of innovative and interactive education focused on improving patient management.

This CME-accredited conference has been run by PCM Scientific for the past 14 years, and has become a flagship meeting in the field of addictions therapy, resulting year-on-year in measurable changes in physicians’ practice, thus benefiting the lives of many patients worldwide. The meeting was chaired by John Marsden, Professor of Addiction Psychology, at King’s College London, UK. 

Over the 2 days, delegates participated in multiple sessions including plenary sessions, training masterclasses, a diagnostic patient mystery, case study clinics and a Hepatitis C workshop. Once again, the conference encouraged delegates to reflect on and submit their own personal commitments to change in their daily practice; they will then be followed up at 3- and 12-month timepoints to assess whether these commitments have led to sustained changes in clinical practice.

Delegate feedback again highlighted the importance of IOTOD to clinicians working in the field of addictions:

  • Fantastic conference. Very interesting, interactive and very educative. I found the conference relevant to my practice and will definitely influence change in my practice.”
  • “Thank you very much for the passionate and inspiring lectures.”
  • Hepatitis C session was wonderful, a great motivator to test and treat!”
  • The interactive approach is brilliant.”

The conference also allowed PCM Scientific to announce the date of next year’s IOTOD meeting, which will be held in Madrid, Spain, in the week beginning May 14th 2018. Registration will open soon – visit our website to find out more here.

Improving Outcomes in the Treatment of Opioid Dependence (IOTOD) 2017 is supported by an educational grant from Indivior. ‘Workshop – Complexities and commonalities in hepatitis C care’ is supported by an educational grant from Merck and Company.

The educational programme is run at arm’s length from the financial supporters and all content is created by the faculty. No funder has had input into the content of the materials or presentations used in the educational programme. PCM Scientific is the medical education company acting as Scientific Secretariat and Conference Organiser.

Finalists at the 2017 Communiqué Awards

We are pleased to announce that Cogora: The Agency, PCM Scientific, our medical education division, and Account Director, Mia Neve, have been nominated for three awards at the 2017 Communiqué Awards.

The Communiqué Awards are one of the most prestigious industry awards in the medical communications and educations space. Judged by a panel of over 100 industry experts and leaders, all entries must demonstrate measurable impact and improvement in the provision of healthcare.

Our medical-education programme the Primary Care Respiratory Academy (PCRA) has been nominated in the ‘Excellence in Professional Education Programmes’ category, the PCM Scientific programme, ‘CORE: Hand-in-hand in heart failure’ has been nominated in the ‘Excellence in Communications via Meetings’ category, and Account Director, Mia Neve, has been shortlisted for ‘Young Achiever in Healthcare Communications’.

Primary Care Respiratory Academy

The Primary Care Respiratory Society UK, a professional society for healthcare professionals with an interest in respiratory care in a primary or community care setting, entered a strategic educational partnership with Cogora to improve respiratory education, as well as raise the society’s profile among the wider primary care sector.

This unique partnership led to the creation of the PCRA, which combined KOL-led educational events with an online education platform, offered to primary care healthcare professionals through Cogora’s community and brands.

In 2016, the PCRA programme delivered 20 full-day educational meetings nationwide, educating more than 1,200 primary care healthcare professional delegates. While the complementary online hub with CPD resources, news and respiratory information further extended the reach to an additional 20,000 UK-based healthcare professionals. The initiative was a great success with 95% of participants highly rating the programme.

The 2016 programme was funded by Pfizer (on behalf of the Novartis-Pfizer Alliance).

Judges’ comments

‘A well-executed and well-presented entry with clearly demonstrated strategy and objectives. It incorporated impressive statistics and presented fabulous outcomes. The team showed a real willingness to adapt the programme to meet their audience needs. We would have been happy with the results if we had been working on it’.

CORE: Hand-in-hand in heart failure

The CORE programme, supported by funding from Novartis Pharma AG, was established to meet the European Society of Cardiology’s call for multidisciplinary programmes to encourage an integrated approach and to reach the expected standards of care for patients with heart failure.

PCM Scientific is a provider of CME programmes that not only reach broad, global audiences but deliver meaningful, measurable and sustainable impact on professional behaviours and patient care.

Through CORE, PCM Scientific has brought together key representatives of the heart failure multidisciplinary team to enhance relationships and foster continued collaboration towards best practice care. A Steering Committee of 9 international heart failure experts, 24 National Faculty members and 108 Country Facilitators identified local clinical care gaps and educational needs, and have designed and implemented a cascading educational approach with tailored, flexible content across Austria, Australia, Canada, Spain, Sweden and the UK.

The programme will exceed its target number of 220 educational meetings and 1760 participants upon completion, and already 72% of learners are committing to change their practice, with 81% stating that CORE will improve patient outcomes.

CORE is supported by funding from Novartis Pharma AG. All educational content and materials are created by the CORE Steering Committee in collaboration with PCM Scientific, the medical education company acting as secretariat. The financial supporter has had no involvement in the creation or development of the educational content.

Judges’ comments

‘This comprehensive programme was well executed and very exciting. It has an innovative strategy and the accreditation gave it an extra something special. We could see this entry making a big difference to people’s lives’.

Mia Neve, Account Director

Over the last 12 months, Mia has coordinated a global outreach programme, organised a 3-day European conference, delivered a CMA-accredited symposium in under six weeks and has won over £2 million of business. 

Judges’ comments

‘Mia took a bit of a gamble with her presentation style, but in it we saw her creativity come to life beautifully. We loved her energy, enthusiasm and positive attitude and she came across as very genuine. There’s no doubt that she’s going to be someone to watch’.

Understanding all things neuroscience

Only recently did neuroscience break free of its neuro-centric approach which has been so embedded in the field – it even forms its name. Neuroscience = the wonderful world of neurones. Or so we thought.

Today, we now know that the unsuspecting 90% of our brain formerly termed as ‘just glue’ is in fact, active, adaptable and very, very important.

The revelation of the various different roles played by glial cells, which include much more than being sticky, support cells, has revolutionised the way we think about the brain and has huge implications for future research and developments.

Alzheimer’s, Parkinson’s, ADHD, autism, depression and schizophrenia are all ‘A-lister’ disorders that capture much of the public’s attention and have had their fair few sensationalist headlines. However, they are not the only areas where further neuroscientific developments could have a real, tangible impact on patients.

It is worth remembering that it is in fact headache disorders that are the most common neurological disorders worldwide. Headache disorders are ranked by the World Health Organization as one of the top 10 most disabling conditions and estimates a €43 billion ‘headache’ burden in Europe alone.

So while it might not make your front-page news, all great journeys start with a single step and as our understanding of all things neuroscience flourishes, perhaps a headache really will be just as mundane as its public media presence would have you believe.

Working with a society: what we’ve learned

The Primary Care Respiratory Academy is an exciting new long-term educational initiative developed through a partnership between Cogora and the Primary Care Respiratory Society UK, and with funding provided by the Pfizer/Novartis alliance and now including Napp Pharmaceuticals.

The project kicked off back in 2015 and since then we have welcomed a highly-engaged audience of almost 1,300 GPs and nurses across 20 live events across the UK and have launched a thriving digital hub with over 900 registered users.

The biggest challenge has not been trying to keep an audience of over 2,000 healthcare professionals engaged, it has been working with a charity itself.

There is an enormous array of benefits in partnering with a charity, most importantly in cementing the credibility and integrity of the programme. We are hugely lucky to be working with PCRS-UK and to be guided by very knowledgeable and esteemed respiratory experts. However, in doing so, it can be challenging to ensure that everyone’s voice is heard.

Working with an incredibly passionate, but opinionated, PCRS-UK Editorial board, in addition to a large speaker faculty, can be a juggling act both from a logistical and content development perspective; it has certainly presented its fair share of challenging situations over the course of the project! Ultimately though the breadth of knowledge and experience brought together by PCRS-UK has made the outcomes all the better for all involved and we have come a long way since the project began.

Cogora: The Agency and our colleagues at PCRS-UK are very much looking forward to the 2017 programme and delighted that we are launching an additional forum for collaboration and networking across the commissioning community – the Respiratory Commissioning Platform. Development of both programmes is now fully under way; both promise to be hugely interactive and dynamic, with the ultimate aim of improving respiratory care through learning and sharing of best practice.

1st European Conference on OAD (ECOAD)

Recently Pharmacom Media staged the European Conference on OAD (ECOAD), bringing together pain and addiction specialists from across France, Germany and the UK. The conference had two main objectives: to finalise the development of an educational toolkit that can be used to further the education of healthcare professionals on Opioid Analgesic (painkiller) Dependence (OAD), and to discuss recent survey data collected from HCPs across Europe who manage patients with OAD.

The toolkit has been designed to allow the attendees to roll out small interdisciplinary meetings in their local areas, and includes both educational materials and engaging group discussion activities. Entitled Interdisciplinary workshops on Recovery in OAD (‘In-ROADs’), it is currently being finalised and will soon be made available to the attendees.

Results from a recent survey of GPs, pain specialists and addiction specialists from across the three countries were presented and discussed at length. The survey aims to help HCPs better understand the current treatment landscape of OAD, and identify areas where future improvements in clinical practice could be made.

Owing to the high level of interest shown by the attendees in these new results, the ECOAD co-chairs are currently looking at collecting further responses by disseminating the survey through their local medical societies. Once the final data has been collected, the co-chairs will develop a publication describing the current clinical pathway for managing OAD and highlighting national differences in the care of patients with this condition.

Delegate feedback:

  • 100% found the organisation of the meeting to be good or excellent
  • 70% were satisfied or very satisfied with the organisation of the meeting, quality of the slides, and the usefulness of the breakout sessions
  • 60% were satisfied with the educational value and relevance of the content to delivering meeting objectives

The key change which delegates wished to see following the meeting was increased awareness of the problem of OAD and improved communication between addiction & pain specialists and GPs.

The meeting chairs (pictured) were Dr David Bremner (UK), Prof Maurice Dematteis (FR) and Prof Thomas Tölle (GE).