With year-end quickly approaching, the Cogora team would like to wish you a Merry Christmas and Happy New Year!
2020 brought new challenges and new ways of working. Covid-19 had a major effect on healthcare professionals’ media and educational consumption, with the industry then forced to look at ways to embrace these changes for the future.
Across our media brands we saw a greater demand for access to information and guidance as it emerges and the need for a reliable and trusted source to deliver it. Regular Covid-19 specific news articles have consistently proven to be the most popular type of content, so our streams of updates attracted swathes of online traffic. All our brands set up dedicated Covid-19 sections on their websites to help readers easily navigate the myriad of information related to the crisis.
With only three face-to-face events delivered before the pandemic hit, our media brand Events team pivoted to virtual events and, through Autumn, over 6,500 healthcare professionals logged in to our Pulse, Nursing in Practice and Management in Practice Events to experience live and on-demand webinars and visit virtual exhibition stands.
Cogora: The Agency hosted numerous advisory boards and roundtable meetings, both face to face and virtual, across many different therapy areas with delegates ranging for c-suite personnel to clinical multi-disciplinary teams in primary and secondary care. Included was what was meant to be a two day live conference in the field of rare diseases, which instead became a highly successful virtual meeting.
Delegates from across the world were able to learn and engage with leaders in the field. Meeting feedback was so well received that a second meeting is already being planned for 2021. The annual Primary Care Respiratory Academy Roadshow also had to be converted to series of regional interactive webinars with over 600 attendees.
Other highlights included the development and launch of an app for young people with cystinosis as they transition from paediatric to adult care, the launch of a digital hub hosting varied resources including animation, clinical paper summaries and talking head videos as well as CPD accredited learning modules.
Within our CME division, PCM Scientific, we hosted our 18th annual IOTOD conference in a virtual environment for the first time, with over 350 delegates from over 40 countries in attendance across the two day live-streamed event. Two new educational platforms were launched in cardiology education for a European and USA audience, we hosted educational webinars discussing the diagnosis and management of allergies during a beyond Covid-19 in five local languages, and launched a series of educational e-Learning modules within the areas of coeliac disease, thyroid cancer and acute myeloid leukaemia across our educational platforms.