Ad Specs

Thank you for your digital booking with Cogora, the following specs are applicable to all of our brands. If you do have any questions, please do not hesitate to contact us [email protected]

Alert Ads
All banners should be saved on an HTTPS server to ensure viewability. This includes third party tags, JPEGs and HTML5 files.
Digital display agreement Online ads – Best practice

Billboard

Name Billboard
Dimensions 970x250px
Accepted files HTML5, Animated GIF, JPG, Third-Party Tag
Max.Size 100 kb
Notes For all campaigns a mobile sized banner (320x50px) must be supplied.
RGB colours only. 
Copy deadline One week prior to campaign start date
Ad type Run of Site
Devices Desktop Ads

Catfisher Leaderboard

Name Catfisher Leaderboard
Dimensions 728x90px
Accepted files HTML5, Animated GIF, JPG or third-party tag
Max.Size 100 kb
Notes This banner appears over the webpage at the bottom of the browser window and keeps that position during user scroll. RBG colours only. 
Copy deadline One week prior to campaign start date
Ad type High Impact
Devices Desktop Ads   Tablet Ads

Double MPU

Name Double MPU
Dimensions 300x600px
Accepted files HTML5, Animated GIF, JPG, Third-Party Tag
Max.Size 100 kb
Notes  
Copy deadline One week prior to campaign start date
Ad type Run of Site
Devices Desktop Ads   Tablet Ads   Mobile Ads

Enhanced Homepage Takeover

Name Enhanced Homepage Takeover
Dimensions MPU (300x250px)
Double MPU (300x600px)
LB (728x90px)
BB (970x250px)
Mobile LB (320x50px)
Mobile overlay (300x250px)
Desktop overlay (640x480px)
Skins* - 2 "gutter" skins on both the left- and right-hand side. Inner skin (gutter 1) = 146x900px. Outer skin (gutter 2) = 168x900px
Skyscrapers (Management in Practice ONLY) - 160x600px on both the left- and right-hand side

*please note, all our sites accommodate skins excluding MIP, which only accommodates skyscrapers. Full dimensions above​
Accepted files HTML5, animated GIF, JPG, Third-Party Tag
Max.Size 100kb
Notes All placements on the homepage are filled by creatives from one client, for the duration of one week​ 
Copy deadline One week prior to campaign start date
Ad type High Impact
Devices Desktop Ads   Tablet Ads   Mobile Ads

Expandable leaderboard

Name Expandable leaderboard
Dimensions 728x90px (normal)
728x200px (expanded)
Accepted files HTML5, Animated GIF, JPG, Third-Party Tag
Max.Size 50 KB to 2.2 MB
Notes Creatives can be closed on mouse out, and/or via a close button. This is all controlled by the template. Please let us know which you would prefer. The template takes one file for the “collapsed” view and another for the “expanded” view. The time it takes for the ad to expand to the larger size and the nature of that transition can be configured. RBG colours only. 
Copy deadline One week prior to campaign start date
Ad type Run of Site
Devices Desktop Ads

Expandable MPU

Name Expandable MPU
Dimensions 300x250px (normal)
600x300px (expanded)
Accepted files HTML5, Animated GIF, JPG, Third-Party Tag
Max.Size 50 KB to 2.2 MB
Notes Creatives can be closed on mouse out, and/or via a close button. This is all controlled by the template. Please let us know which you would prefer. The template takes one file for the “collapsed” view and another for the “expanded” view. The time it takes for the ad to expand to the larger size and the nature of that transition can be configured. RBG colours only. 
Copy deadline One week prior to campaign start date
Ad type Run of Site
Devices Desktop Ads

Floating skyscrapers

Name Floating skyscrapers
Dimensions 160x600 px (left and right hand side)
Accepted files HTML5, Animated GIF, JPG, Third-Party Tag
Max.Size 100 kb
Notes Specs relevant to Management in Practice only. Two vertical banners immediately adjacent to the main-page content on the page. As users scroll up and down, these "floating" banners remain static whilst the page they sit atop moves up and down, moving with the page only when they are about to hit the page header and footer, giving them maximum visibility to users on appropriately sized-devices. 
Copy deadline One week prior to campaign start date
Ad type High Impact
Devices Desktop Ads

Homepage Takeover (HPTO)

Name Homepage Takeover (HPTO)
Dimensions MPU (300x250px)
Double MPU (300x600px)
LB (728x90px)
BB (970x250px)
Mobile LB (320x50px)
Accepted files HTML5, animated GIF, JPG, Third-Party Tag
Max.Size 100kb
Notes All placements on the homepage are filled by creatives from one client, for the duration of one week​
 
Copy deadline One week prior to campaign start date.
Ad type High Impact
Devices Desktop Ads   Tablet Ads   Mobile Ads

Leaderboard

Name Leaderboard
Dimensions 728x90px
320x50px (for mobile)
Accepted files HTML5, Animated GIF, JPG, Third Party Tag
Max.Size 100 kb
Notes For all campaigns a mobile sized banner (320x50px) must be supplied. RGB colours only. 
Copy deadline One week prior to campaign start date
Ad type Run of Site
Devices Desktop Ads   Tablet Ads   Mobile Ads

Mobile overlay

Name Mobile overlay
Dimensions 300x250px or 300x600px
Accepted files HTML5, Animated GIF, JPG, Third-Party Tag
Max.Size 100 kb
Notes The ad is superimposed on the right (MPU overlay) or in the centre (double MPU overlay) of the screen, with the close icon on the top left. The creative must include a 1px black border. Clicking the close icon will dismiss the advert. Clicking the advert will dismiss it and open the target URL in a new window.

If you are generating an overlay advert in Google Web Designer, the following additional steps must be taken:
https://www.genecy.com/blog/161-how-to-add-clicktag-to-banners-in-google-web-designer/ 
Copy deadline One week prior to campaign start date
Ad type High Impact
Devices   Mobile Ads

MPU

Name MPU
Dimensions 300x250px
Accepted files HTML5, Animated GIF, JPG, Third-Party Tag
Max.Size 100 kb
Notes MPU ads will run on all devices. RGB colours only 
Copy deadline One week prior to campaign start date
Ad type Run of Site
Devices Desktop Ads   Tablet Ads   Mobile Ads

Overlay

Name Overlay
Dimensions 640x480px
Accepted files HTML5, JPG, Animated GIF, Third-Party Tag
Max.Size 100 kb
Notes A dark grey transparent background will cover the complete window. The image is superimposed centrally on top of it, with the close icon on the top right. Clicking the close icon or background will dismiss the advert. Clicking the advert will dismiss it and open the target URL in a new window.

If you are generating an overlay advert in Google Web Designer, the following additional steps must be taken:
https://www.genecy.com/blog/161-how-to-add-clicktag-to-banners-in-google-web-designer/ 
Copy deadline One week prior to campaign start date
Ad type High Impact
Devices Desktop Ads

Skins

Name Skins
Dimensions 2 "gutter" skins on both the left and right hand side. Inner skin (gutter 1) = 146x900 px. Outer skin (gutter 2) = 168x900 px Accepted
Accepted files HTML5, Animated GIF, JPG, Third-Party Tag
Max.Size 100 kb
Notes Specs relevant to Pulse, Nursing in Practice, Healthcare Leader, The Pharmacist, Hospital Pharmacy Europe and Hospital Healthcare Europe. Two x two vertical gutter banners immediately adjacent to the content on the page. These two gutters - created separately - join to make one wide "skin" banner on each side of the page. As users scroll up and down, these "floating" banners remain static whilst the page they sit atop moves up and down, moving with the page only when they are about to hit the page header and footer, giving them maximum visibility to users on appropriately sized-devices. The inner-gutters (GUTTER 1) are considered the SAFE AREA and are touching the main-page content, and therefore will be the most visible. The outer-gutters (GUTTER 2) are considered the BLEED AREA, and are viewable by fewer users and should just be used for graphics and background. 
Copy deadline One week prior to campaign start date
Ad type High Impact
Devices Desktop Ads

Video Leaderboard

Name Video Leaderboard
Dimensions 728x90px
320x50px
Accepted files HTML5, Third Party tags
Max.Size 1MB, maximum duration 15 secs
Notes Ads that autoplay audio are prohibited. (Ads that autoplay video are OK, as long as the audio is muted.) Ads that spawn popups or surveys are prohibited. Landscape/horizontal videos must have an aspect ratio of 16:9, and portrait/vertical videos must have an aspect ratio of 9:16.  
Copy deadline One week prior to campaign start date
Ad type Run of Site
Devices Desktop Ads   Tablet Ads   Mobile Ads

Video MPU

Name Video MPU
Dimensions 300px x 250px
Accepted files HTML5, Third Party tags
Max.Size 1MB, maximum duration 15 secs
Notes Ads that autoplay audio are prohibited. (Ads that autoplay video are OK, as long as the audio is muted.) Ads that spawn popups or surveys are prohibited. Landscape/horizontal videos must have an aspect ratio of 16:9, and portrait/vertical videos must have an aspect ratio of 9:16. 
Copy deadline One week prior to campaign start date
Ad type Run of Site
Devices Desktop Ads   Tablet Ads   Mobile Ads

Interactive InRead

Name Interactive InRead
Dimensions 800x400px
Accepted files JPG, PNG or GIF
Max.Size 250 kb
Notes Client to provide an image, question/statement, and up to six possible responses for a user to choose from (with links for each response). Prescribing information / Adverse events / Job code / Date of prep can all be included. 
Copy deadline One week prior to campaign start date
Ad type High Impact
Devices Desktop Ads   Mobile Ads

In Content Breaking News

Name In Content Breaking News
Dimensions 300x250px
Accepted files HTML5, Animated GIF, JPG, Third-Party Tag
Max.Size 100 kb
Notes Specs relevant to Pulse only. Two MPUs will sit within all Breaking News articles throughout the week. Two separate MPU creatives can be supplied. 
Copy deadline One week prior to campaign start date
Ad type High Impact
Devices Desktop Ads   Tablet Ads