Email ads - Cogora

Alert Ads

All banners should be saved on an HTTPS server to ensure viewability. This includes third party tags, JPEGs and HTML5 files.

Digital display agreement Email ads – Best practice

Bulletin MPU

Devices
Name	Bulletin MPU
Dimensions	280x220px or 300x250px
Accepted files	JPG or animated GIF
Max.Size	100 kb
Notes	RGB colours only
Copy deadline	One week prior to scheduled send date

Bulletin – Banner

Devices
Name	Bulletin – Banner
Dimensions	600x74px or 728x90px
Accepted files	JPG or animated GIF
Max.Size	100 kb
Notes	RGB colours only
Copy deadline	One week prior to scheduled send date

Bespoke HTML email – Email distribution

Devices
Name	Bespoke HTML email – Email distribution
Dimensions	600px (wide)
Accepted files	HTML code
Max.Size	NA
Notes	Included in cost. This email is 100% your sponsored information. Cogora will use your HTML file to send the email to our database. You supply the approved and complete HTML which includes copy, images, a call to action(s), references and prescribing images, and will be mobile friendly. Cogora will add the appropriate header and footer to your content and send a test copy for you to review prior to distribution. Cogora will then share key statistics with you such as number of recipients, open rate, click rate and geo-target breakdown.
Copy deadline	One week prior to scheduled send date

Bespoke HTML email – Email build and distribution

Devices
Name	Bespoke HTML email – Email build and distribution
Dimensions	600px (wide)
Accepted files	HTML code
Max.Size	NA
Notes	Cost on application. This email is 100% your sponsored information. Cogora will use your design to build a working HTML version of your email. Designs should be provided as a high res PDF document, links should be added as comments where applicable. Please note, Cogora may alter your design so it meets industry and best practice standards. This may include adjustments to the layout and/or content to ensure that your email is displayed correctly across mobile and desktop devices. This allows us to provide our subscribers with excellent content, reducing unsubscribes and increasing open and click through rates. Cogora will then report on the performance of your email.
Copy deadline	One week prior to scheduled send date

Bespoke HTML email – Email design, build and distribution

Devices
Name	Bespoke HTML email – Email design, build and distribution
Dimensions	600px (wide)
Accepted files	HTML code
Max.Size	NA
Notes	Cost on application. This email is 100% your sponsored information. You will provide the content of your email in a simple word document. Cogora will extract your text, add images (where images are not supplied) and build a working email ready for distribution. The email produced by Cogora will meet industry and best practice standards and will work across mobile and desktop devices. Cogora will then report on the performance of your email.
Copy deadline	One week prior to scheduled send date

HTML email 50:50

Devices
Name	HTML email 50:50
Dimensions	280px (right side)
Accepted files	JPG only (images)
Max.Size	NA
Notes	This e-newsletter is a 50:50 editorial: sponsored information split. Up to 250 approved words including the references and a logo or image (JPG only) must be submitted. Prescribing information should be provided in a separate pdf. Approved URLs must also be submitted, in order to re-direct recipients who have clicked on your copy and logo or image.
Copy deadline	Your sponsored copy should be provided one month prior to scheduled send date