PulseToday is most accessed medical journal website according to annual GP Media Survey

More GPs access PulseToday than any other medical journal website, including the BMJ and GPOnline, according to the recently released GP Media Survey (GPMS 2024).

In the recently released GP Media Survey, 39% of GPs said they accessed Pulse’s website in the month preceding the survey, which is seven percentage points higher than the BMJ and 19 percentage points higher than GPOnline.

More than half of the GPs surveyed – 53% - said that had accessed PulseToday in the previous year – the same as the BMJ (for the first time ever), and 26 percentage points higher than GPOnline.

There was further good news for Pulse 365, our centralised learning hub for our community of GPs, which showed a five-percentage point increase year on year for website use in the past four weeks.

In the last survey (GPMS 2023), Pulse was measured and reported on both as a monthly journal and as a website. These two properties were combined to report Pulse brand reach. Since then, we have published our latest ever print magazine (January 2024) as the publication transitions to a fully digital format. 

The NMRS is commissioned each year by JICMARS (Joint Industry Committee of Medical Advertisers for Readership Surveys), a group of healthcare publishers and media buyer representatives.

The GPMS 2024 annual report covers the period from November 2023 – June 2024, using a sample of 361 GPs. The data are weighted to the estimated universe of all GPs based on counts provided by IQVIA, the sample list provider.

The survey represents all Doctors in General Practice (GPs) practicing in Great Britain, Northern Ireland, the Isle of Man and the Channel Islands of Jersey and Guernsey.  This is unchanged from the previous surveys. The number of GPs is currently estimated as 48,079.

Publications included in the survey (based on the latest period) were: BMJ, GP Notebook, Patient Info, Doctors.net and GP online.

It follows a very successful year for Pulse, which has won an array of awards, including B2B writer of the year and Best Use of Data Journalism at the BSME Talent Awards.

Pulse offers GPs a daily dose of politics and financial news, CPD, cutting-edge investigations, clinical updates, thought provoking debate, and practical business advice. Please contact us for more details on our available advertising packages to our community of GPs.