Pulse continues to be the most widely read non-reference journal among GPs

Pulse continues to be the most widely read non-reference journal among GPs, with a higher readership than the BMJ, according to the recently released GP Media Survey (GPMS 2023).

In the recently released GP Media Survey, Pulse’s average readership score was 30% over the past year, seven points higher than the BMJ. This compares to the one percentage point increase Pulse had against the BMJ in 2022. Pulse remains the most widely read non-reference journal among GPs for the third year running.

Brand reach over the past 12 months has increased by two points year on year, to 65%, and website use has increased by eight points to 51%.

The NMRS is commissioned each year by JICMARS (Joint Industry Committee of Medical Advertisers for Readership Surveys), a group of healthcare publishers and media buyer representatives.

The GPMS 2023 annual report covers the period from October 2021 to July 2023, using a sample of 569 GPs. The data are weighted to the estimated universe of all GPs based on counts provided by IQVIA, the sample list provider.

Publications included in the survey (based on the latest period) were: BMJ, GP Notebook, Patient Info, Doctors.net and GP online.

It follows a very successful year for Pulse, which has won an array of awards, including deputy editor of the year and B2B writer of the year the BSME Talent Awards.

Pulse offers GPs a daily dose of politics and financial news, CPD, cutting-edge investigations, clinical updates, thought provoking debate, and practical business advice, along with updates delivered via regular newsletters and a magazine. Please contact us for more details on our available advertising packages to our community of GPs.