Driving GP engagement with Pulse Reference

Objectives

Since the relaunch of Pulse Reference earlier this year, it has rapidly become an essential resource for GPs, offering practical solutions in real time.

With over 14,000 searches made since the relaunch and 57,000 average monthly page views, Pulse Reference is helping GPs nationwide find answers to complex patient cases.

Our client, a leading provider of cataract replacement lenses, aimed to leverage the engaged GP audience of Pulse Reference to increase brand awareness and highlight their unique offering in a crowded market. Their goal was to showcase their superior lens quality through targeted sponsorship.

Our approach

To achieve this, our client was the exclusive sponsor of Pulse Reference for the quarter. The campaign was designed to maximise visibility and engagement among GPs by integrating the client’s messaging across multiple touchpoints on the Pulse Reference platform – positioning their brand alongside our trusted content.

The campaign featured:

• Online advertising across Pulse Reference, giving 100% share of voice across the website
• Exclusive ads in Pulse Reference newsletters, sent to an engaged audience of 20,000 GPs
• A bespoke 50:50 email via Pulse, allowing the client to place sponsored content alongside our editorial content, to seamlessly reach our audience in a trusted environment, enhancing brand visibility and credibility

Throughout the campaign, the client received detailed monthly reports to track the performance and engagement of their ads, keeping them informed and able to assess campaign effectiveness in real-time.

Outcome

• 300,000 ad impressions
• 200,000 page views
• 20,000 newsletter reach
• 15% click through rate

The results exceeded expectations across the board:

• Nearly 300,000 ad impressions were served over three months, outperforming targets by 100%
• Newsletters reached over 20,000 GPs, achieving an impressive average open rate of 30%, with a 15% click-through rate (CTR) — far exceeding our benchmark of 2%
• A remarkable 99/100 email quality score, compared to a benchmark of 77, highlighting the success of the campaign’s execution
• The Pulse Reference site generated over 126,000 sessions and 200,000 page views during the campaign

These fantastic metrics demonstrate the power of the Pulse Reference sponsorship package in delivering excellent brand visibility and engagement. The campaign not only reached the target audience but also generated substantial awareness and interaction, doubling the monthly ad impression targets and significantly surpassing email engagement benchmarks.

The Pulse Reference sponsorship package offers an exciting opportunity for clients to engage with a highly targeted and responsive GP audience. As Pulse Reference continues to grow, it continues to be a valuable platform for driving brand awareness and interaction.

To discover how your brand can benefit from Pulse Reference’s exclusive sponsorship opportunities, please contact us for more details.