Email ads - Cogora

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Newsletter MPU

Devices
Name	Newsletter MPU
Dimensions	300x250px
Accepted files	JPG / PNG / animated GIF
Max.Size	100 kb
Notes	RGB colours only
Copy deadline	One week prior to scheduled send date

Devices
Name	Newsletter Leaderboard
Dimensions	600x740x or 728x90px
Accepted files	JPG / PNG / animated GIF
Max.Size	100 kb
Notes	RGB colours only
Copy deadline	One week prior to scheduled send date

Devices
Name	Bespoke Email – email distribution
Dimensions	600px (wide)
Accepted files	HTML code
Max.Size	NA
Notes	This email is 100% your sponsored information. Cogora will use your HTML file to send the email to our database. You supply the approved and complete HTML which includes copy, images, a call to action(s), references and prescribing images, and will be mobile friendly. Cogora will add the appropriate header and footer to your content and send a test copy for you to review prior to distribution. Cogora will then report on the performance of your email.
Copy deadline	One week prior to scheduled send date

Important: Please refer to our Best Practice document, particularly the importance of Quality HTML.

Devices
Name	Bespoke Email – email build and distribution
Dimensions	600px (wide)
Accepted files	PDF, with high-res images (JPGs) and brand guidelines
Max.Size	NA
Notes	Cost on application. This email is 100% your sponsored information. Cogora will use your design to build a working HTML version of your email. Designs should be provided as a high-res PDF document, links should be added as comments where applicable. Brand guidelines and images to also be provided. Please note, Cogora may alter your design, so it meets industry and best practice standards. This may include adjustments to the layout and/or content to ensure that your email is displayed correctly across mobile and desktop devices. This allows us to provide our subscribers with excellent content, reducing unsubscribes and increasing open and click through rates. Cogora will then report on the performance of your email.
Copy deadline	One month prior to scheduled send date

Important: Please refer to our Best Practice document, particularly the importance of Quality HTML.

Devices
Name	Bespoke Email – email design, build and distribution
Dimensions	600px (wide)
Accepted files	Word document, with high-res images (JPGs) and brand guidelines
Max.Size	NA
Notes	Cost on application. This email is 100% your sponsored information. You will provide the content of your email in a simple word document. Cogora will extract your text and images to build a working email ready for distribution. Brand guidelines and images must be provided. The email produced by Cogora will meet industry and best practice standards and will work across mobile and desktop devices. Cogora will then report on the performance of your email.
Copy deadline	One month prior to scheduled send date

Important: Please refer to our Best Practice document, particularly the importance of Quality HTML.

Devices
Name	Bespoke 50:50 Email
Dimensions	600px (wide)
Accepted files	Word document, with high-res images (JPGs) and brand guidelines
Max.Size	NA
Notes	This email is a 50:50 editorial: sponsored information split. The editorial copy will be written by Cogora on a topic of your choice. For your sponsored content, you supply approved copy, up to 250 - 300 words (in a Word document), including references. and prescribing information. Images and your logo to be supplied as JPGs. Approved URLs must also be submitted, to re-direct recipients who have clicked on your copy and logo or image. Option to include a Leaderboard ad on the email. Cogora will design and build the HTML for you to review prior to distribution. Cogora will then report on the performance of your email.
Copy deadline	One month prior to scheduled send date