We are pleased to announce that our Head of Cogora Insight, Ellen Murphy, was on the winning team for the 2017 Best of Business Intelligence (BOBI) Challenge Award.
The BOBI Awards are a set of highly prestigious awards given to business intelligence professionals through the BHBIA, and the only healthcare-specific business intelligence awards in the UK.
The 2017 BOBI Challenge (sponsored by MSD) consisted of a one day business simulation competition which focused on analysing and advising on the commercial opportunities for a fictional, innovative health monitoring technology.
In their announcements, the judges stated that the winning team “presented logical, balanced and persuasive arguments that told a story and inspired confidence at each stage of the challenge. Their projections and recommendations were backed up by strong rationale. They displayed strong, supportive teamwork”.
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