We analysed the global market for our client’s product, providing strategic recommendations on how they could increase market share in each of the target countries.

We analysed the global market for our client’s product, providing strategic recommendations on how they could increase market share in each of the target countries.
Our client wished to increase their share of the ready-to-use (RTU) market. They therefore commissioned a global market access project to provide strategic recommendations for therapy areas to focus their efforts on in each target market and advice on how to best market their products.
We conducted a four-phase project in which we:
At the end of the project, we produced a comprehensive 100-slide report that outlined the key findings from the overall project and provided strategic recommendations for how our client could best increase their market share in each of the target countries.
Based on the findings, the client re-positioned their portfolio to better suit the demands and requirements of the target markets. They also commissioned an additional follow-on project to support the planning of country-specific market access initiatives.