Rebrand and new website launched for Hospital Pharmacy Europe

Hospital Pharmacy Europe has been upgraded with a new look and website.

Hospital Pharmacy Europe

The newly launched website features a brand-new logo, updated design and fresh colour palette to modernise Hospital Pharmacy Europe while retaining its 26-year legacy and three key pillars: sharing inspiring best practice, addressing unmet patient need and championing multidisciplinary working.

Central to the new website is an optimised navigation, streamlining what our hospital pharmacist users can expect and ensuring that content on key topics is more accessible – with fewer clicks to reach the evidence-based information that can help to shape pharmacy practice, clinical care and patient outcomes.

This completes the relaunch of Cogora’s secondary care portfolio after Hospital Healthcare Europe’s website was upgraded earlier this year.

Topical issues and Hospital Pharmacy Europe website updates

The expanded Practice section explores topical issues from across the hospital pharmacy spectrum. From automation, procurement and technology to compounding, safety and much more, there’s something for every hospital pharmacy job role and specialism, with even more topics in the pipeline.

The new Analysis section showcases applied research and case studies from the hospital pharmacy frontline in the UK and Europe, sharing how hospital pharmacists and their teams are tackling challenges and embracing opportunities in their practice. It is also home to informative conference reports and opinion pieces from key opinion leaders for additional inspiration.

Users can also access the latest hospital pharmacy news and insights into the latest clinical developments from cardiovascular care to rheumatology and everything in between.

Alongside the refreshed website, users can register for free, unlimited access to Hospital Pharmacy Europe’s full suite of content, which is brought to them via biweekly newsletters, which have also received a makeover.

‘Streamlined, inspirational and accessible content’

Editor of Hospital Pharmacy Europe, Helena Beer, said: ‘We’ve been working on a new website for Hospital Pharmacy Europe all year and I’m thrilled to be able to finally share it with our readers and clients.

‘Our aim was to deliver streamlined, inspirational and relevant content in a more accessible way, highlighting not only clinical topics but the broad range of innovations and challenges impacting hospital pharmacy practice.

‘The structure, functionality and navigation have been significantly upgraded, and it was the perfect time to give the brand a refresh too, with a new colour palette and logo to top it off.

‘HPE has a long history, and we hope that these refinements reinforce its position as an indispensable resource for hospital pharmacists to support best practice.’

More opportunities to reach decision-makers

Helena adds: ‘Reaching hospital pharmacy decision-makers has never been easier for our clients and we now have even more opportunities to get tailored messaging across to this key audience.

‘Whether you require targeted advertising, third-party emails, roundtables, content partnerships, handbooks, events or bespoke packages, we’re keen to work with you.’