Pulse continues to be the most widely read non-reference journal among GPs

Pulse continues to be the most widely read non-reference journal among GPs, with a higher readership than the BMJ, according to the recently released GP Media Survey.

In the recently released GP Media Survey (GPMS 2026), 59% of GPs said they engaged with Pulse every month, five points higher than The BMJ.

The survey also found that 8% used the Pulsetoday.co.uk website on a daily basis, and 33% weekly, compared with 1% and 15% for The BMJ website respectively.

The NMRS is commissioned each year by JICMARS (Joint Industry Committee of Medical Advertisers for Readership Surveys), a group of healthcare publishers and media buyer representatives.

The GPMS 2026 annual report covers the period from November 2025 to January 2026 and May to July 2026, using a sample of 405 GPs. The data are weighted to the estimated universe of all GPs based on counts provided by IQVIA, the sample list provider.

Publications included in the survey (based on the latest period) were: The BMJ, GP Notebook, Patient Info, Doctors.net and GP online.

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