Portfolio Careers launches on the Pulse Careers hub

Earlier this year, MDDUS partnered with Pulse Careers to sponsor Portfolio Careers, a flagship project within the newly launched Pulse Careers Hub. The hub is designed to support GP trainees, newly qualified GPs, and doctors exploring new professional pathways.

Pulse Careers was created as a go-to destination for doctors at pivotal career moments – whether in training, newly qualified, or considering a change in direction. Its development was informed by insights from the Cogora Workforce White Paper, which highlighted the scale of GP underemployment and the challenges faced by younger GPs in securing full employment.

The Portfolio Careers project showcased 16 diverse GP roles, from football doctor and sports physician to media doctor and expedition doctor. Each profile featured first-hand accounts from doctors working in these fields.

Drawing on MDDUS’s expertise in professional indemnity, the project also explored the medico-legal considerations associated with pursuing alternative or portfolio career paths. Each role was accompanied by tailored indemnity and risk-management advice from MDDUS, offering readers practical and trusted guidance.

To maximise reach and engagement, we also created a tongue-in-cheek personality quiz to help users discover their ‘perfect’ role while encouraging them to explore all 16 career options.

This case study examines the full Portfolio Careers launch and promotion, along with the strong engagement it generated, delivering outstanding visibility and thought-leadership impact for our client.

The success of Portfolio Careers demonstrates the value of connecting expert sponsors like MDDUS with a highly engaged, career-focused GP audience.