Branded Content

Posted on by Bianca Pettifor

Across our media brands, clients can collaborate with our trusted editorial team to craft high-quality, compelling articles that align with their brand’s message.

Branded content pieces are designed to inform and engage your target healthcare audience, while reflecting the client’s core messaging and areas of expertise.

The partnership allows clients the flexibility to select topics that support their strategic objectives, while leveraging one of our media brand’s editorial tone, credibility, and audience reach.

Our editorial team worked closely with the client to shape each article’s narrative, ensuring the content is authentic, informative, and engaging – not promotional. Once published as an editorial feature, each article is promoted across our channels – online and via newsletters – offering access to a highly engaged and loyal readership.

Branded content is ideal for thought leadership, product storytelling, or positioning your brand around key themes in a way that feels organic and value-driven to readers.

Covering primary and secondary care markets, our portfolio of market-leading brands reach unrivalled numbers of HCPs. We listen to what they tell us and take notice of what they respond to, allowing us to communicate effectively with your target audience.

Explore our recent case study showcasing how the Medical Defense Society partnered with Pulse to deliver a Branded Content piece that highlights their expertise and deep understanding of the challenges faced by GPs today.

This new offering is available via Pulse, Pulse PCN, Nursing in Practice, The Pharmacist, Management in Practice, Healthcare Leader, Hospital Pharmacy Europe, and Hospital Healthcare Europe. For more information about branded content pieces, please contact us today.

Nursing in Practice launches new podcast

Posted on by Bianca Pettifor

Nursing in Practice has launched a podcast to discuss key issues facing nurses working in general practice and in the community.

Produced by the Nursing in Practice team, the first episode of The Nursing in Practice Podcast asks how the 10-year health plan could change general practice nursing, shares details of the new Nursing in Practice How Nurses Count campaign and discusses an update on general practice nurse pay.

Leading the production of the launch episode, Madeleine Anderson, news and features writer at Nursing in Practice, interviews Kim Ball, professional lead for primary care at the Royal College of Nursing, and Frances Baverstock, lead nurse for primary care at Betsi Cadwaladr University Health Board and RCN General Practice Nurse Forum member, about the recently launched 10-year plan and the need to recognise the expertise GPNs bring to primary care.

Carolyn Scott, Nursing in Practice editor, discusses the Nursing in Practice ‘How Nurses Count’ campaign, which is spotlighting the leadership, clinical expertise and financial contributions of practice nurses to the primary care workforce.

Megan Ford, Nursing in Practice’s deputy editor, analyses findings from the Nursing in Practice General Practice Nurse Pay: Salary Survey of the Profession 2025, which was co-authored with our sister title Management in Practice and received responses from hundreds of practice nurses, and gives an update on recent developments around pay.

Nursing in Practice provides general practice nurses and community nurses a thriving platform to consider the latest news, clinical and professional developments in primary care, keep up to date with CPD and national guidance, through clinical updates, news analysis, exclusive interviews and in-depth features.

Future episodes will include cutting edge conversations with nurses, leaders and innovators, with discussion on nurse-led advances in primary care, clinical practice and NHS reform.

The Nursing in Practice Podcast is hosted on Buzzsprout and is available on Spotify and Apple Music. Listen now.

For details on our upcoming podcast episodes, and sponsorship opportunities, please get in touch today.

Nursing in Practice launches campaign championing the value of nurses in general practice

Posted on by Bianca Pettifor

Nursing in Practice has launched the campaign How Nurses Count to highlight the role of the nurse in general practice.

This will champion the nurse role, highlighting nurses’ clinical expertise, their impact as part of the general practice team, and their unique relationship and influence with patients.

The timing for the How Nurses Count campaign is crucial, with a range of opportunities for nurses having been outlined in the government’s new 10 Year Health Plan for England which promises fundamental change for the NHS.

We know that nurses are leading in general practice in areas like long term conditions, women’s health, and immunisation and vaccination, which is all important for the government’s three shifts – from hospital to community, sickness to prevention and analogue to digital.

Nursing in Practice has recently reported on how nurses may be leading in the new neighbourhood health services, and that there is a planned expansion of advanced practice roles, proving how much nurses count in the primary care workforce.

What will the campaign achieve?

The work of nurses in general practice must be better valued and recognised. How Nurses Count will showcase just how nurses in general practice make a difference.

It will run for the rest of the year, with clinical case study articles, thought leadership pieces and analysis, all published as more details of the nursing role in the 10 year health plan unfolds.

The Nursing in Practice team will be asking nurses in general practice ‘How do they count?’and will look to nursing organisations and representatives of other healthcare professions for their views on exactly how the nursing role should develop.

The campaign has already begun with a survey with responses from hundreds of nurses examining key aspects of their role and will also include a How do you count? week on social media, followed by a roundtable discussing this in detail. 

To conclude How Nurses Count, a report outlining key findings will be taken to government for a response.

The Nursing in Practice campaign has been welcomed by leading nursing bodies.

For the opportunity to reach our audience of primary care nurses, through a variety of digital advertising options, please contact us today. Nursing in Practice offers a daily dose of incisive news, features, opinions, clinical advice and CPD gathered specifically for nurses in general practice and community nursing.