New sustainability and technology zones on Hospital Healthcare Europe and Hospital Pharmacy Europe

Content zones and newsletters focusing on sustainability and health technology have been launched by Hospital Healthcare Europe and Hospital Pharmacy Europe as part of their commitment to support best practice and patient outcomes in secondary care.

Sustainability and technology zones

With pressure on healthcare systems to reduce their carbon footprint and progress towards net zero targets, sustainable healthcare is becoming an increasingly important consideration for clinicians, hospital pharmacists and their teams in terms of greener prescribing, reusing and recycling medical devices, reducing waste and more.

Via the new sustainability zones, these brands will curate innovative case studies highlighting pioneering initiatives at UK hospitals; overviews of novel research into sustainable practices of the future; and analyses of newly published guidelines, toolkits and reports to encourage secondary healthcare professionals to embrace positive change and support them in achieving individual, organisational and national goals.

Technology’s increasing influence

This healthcare sustainability agenda is intertwined with the evolution and adoption of technology within the healthcare landscape – the impact of which is rising exponentially.

Whether it’s artificial intelligence supporting clinicians’ workloads, electronic patient record and prescribing systems eliminating unnecessary paper use and enhancing connectivity, automation streamlining dispensaries, or smartphone technology aiding patient care in the comfort of their own home, the possibilities for digital transformation in secondary care are endless.

As such, the new health technology zones will showcase examples of how technological advances can offer solutions to the challenges faced in day-to-day practice, allowing clinicians and hospital pharmacists to improve efficiencies, respond to unmet patient need and optimise patient care and outcomes in their own hospitals and beyond.

All content is underpinned by first-hand insights from a dedicated and ever-expanding group of expert clinical contributors who have their finger on the pulse of the latest trends and innovations.

Expanding the reach

What’s more, new sustainability newsletters will join Hospital Healthcare Europe and Hospital Pharmacy Europe’s marketing line-up for 2025.

Delivering all the best content directly into readers’ inboxes, sustainability newsletters will run quarterly throughout the year to keep readers abreast of the latest developments that can support and inspire their practice.

The health technology newsletters, first launched in June 2024, will also continue, with monthly sends for Hospital Healthcare Europe and bi-monthly for Hospital Pharmacy Europe.

Take a look and get involved

Please contact us today to discuss advertising and sponsorship opportunities of the sustainability and technology zones, content and accompanying newsletters.