Cogora launches new Native Ad placement

Posted on by Bianca Pettifor

Cogora are excited to announce the launch of a new Native Ads placement, giving our clients even greater opportunities to engage healthcare professionals in a seamless, impactful way.

These text-based ad creatives run across both desktop and mobile, appearing as a leaderboard ad across article pages – prominently positioned above the article title.

To ensure the most integrated experience for readers, Cogora will create the ad using copy provided by the client. No client branding will be included, allowing the ads to appear as naturally as possible within the editorial environment.

With their highly visible placement and integrated format, Native Ads are designed to drive stronger brand awareness and deliver your key messages directly within the content journey of our audience.

This new offering is available across all our media brands, Pulse, Pulse PCN, Nursing in Practice, The Pharmacist, Management in Practice, Healthcare Leader, Hospital Pharmacy Europe, and Hospital Healthcare Europe. 

For more information on Native Ads and how they can support your campaign objectives, please contact us today.

Your Autumn line-up of Cogora Events

Posted on by Bianca Pettifor

As summer packs in, our autumn programme of events is set to deliver a fresh season of learning, networking, and inspiration. With 17 Cogora Events still to come this year, there are plenty of opportunities to connect with healthcare professionals across the UK, before 2026 kicks off.

In-person Cogora Events return with Management in Practice Newcastle and Pulse Live & PCN Newcastle, 16-17 September, alongside Management in Practice London later that month. October and November then see us in Liverpool, Glasgow and Belfast, before closing the season with a double-header in Liverpool for Pulse Live and Nursing in Practice, 18-19 November.

Virtual events are in full swing too, with Nursing in Practice Virtual events on women’s health, 7 October, and chronic conditions and respiratory disease, 25 November. For those looking to engage with GPs, the Pulse Virtual series covers everything from chronic disease management in September, women’s health in October, dermatology in November, and women’s health and urology in December.

Other highlights include Management in Practice Virtual: Tech and AI on 21 October, HHE Clinical Excellence on Respiratory Disease on 13 November, and of course the 17th General Practice Awards in London — a chance to celebrate healthcare excellence and showcase your support by sponsoring a category. The winners’ shortlist for healthcare professionals’ and suppliers’ award categories – 22 in total – is to be announced imminently!

And looking beyond the autumn, watch this space — the first dates for our 2026 Cogora Events programme will be announced very soon. For sponsorship opportunities, get in touch with Edward Burkle.

Branded Content

Posted on by Bianca Pettifor

Across our media brands, clients can collaborate with our trusted editorial team to craft high-quality, compelling articles that align with their brand’s message.

Branded content pieces are designed to inform and engage your target healthcare audience, while reflecting the client’s core messaging and areas of expertise.

The partnership allows clients the flexibility to select topics that support their strategic objectives, while leveraging one of our media brand’s editorial tone, credibility, and audience reach.

Our editorial team worked closely with the client to shape each article’s narrative, ensuring the content is authentic, informative, and engaging – not promotional. Once published as an editorial feature, each article is promoted across our channels – online and via newsletters – offering access to a highly engaged and loyal readership.

Branded content is ideal for thought leadership, product storytelling, or positioning your brand around key themes in a way that feels organic and value-driven to readers.

Covering primary and secondary care markets, our portfolio of market-leading brands reach unrivalled numbers of HCPs. We listen to what they tell us and take notice of what they respond to, allowing us to communicate effectively with your target audience.

Explore our recent case study showcasing how the Medical Defense Society partnered with Pulse to deliver a Branded Content piece that highlights their expertise and deep understanding of the challenges faced by GPs today.

This new offering is available via Pulse, Pulse PCN, Nursing in Practice, The Pharmacist, Management in Practice, Healthcare Leader, Hospital Pharmacy Europe, and Hospital Healthcare Europe. For more information about branded content pieces, please contact us today.

New sustainability and technology zones on Hospital Healthcare Europe and Hospital Pharmacy Europe

Posted on by Bianca Pettifor

Content zones and newsletters focusing on sustainability and health technology have been launched by Hospital Healthcare Europe and Hospital Pharmacy Europe as part of their commitment to support best practice and patient outcomes in secondary care.

With pressure on healthcare systems to reduce their carbon footprint and progress towards net zero targets, sustainable healthcare is becoming an increasingly important consideration for clinicians, hospital pharmacists and their teams in terms of greener prescribing, reusing and recycling medical devices, reducing waste and more.

Via the new sustainability zones, these brands will curate innovative case studies highlighting pioneering initiatives at UK hospitals; overviews of novel research into sustainable practices of the future; and analyses of newly published guidelines, toolkits and reports to encourage secondary healthcare professionals to embrace positive change and support them in achieving individual, organisational and national goals.

Technology’s increasing influence

This healthcare sustainability agenda is intertwined with the evolution and adoption of technology within the healthcare landscape – the impact of which is rising exponentially.

Whether it’s artificial intelligence supporting clinicians’ workloads, electronic patient record and prescribing systems eliminating unnecessary paper use and enhancing connectivity, automation streamlining dispensaries, or smartphone technology aiding patient care in the comfort of their own home, the possibilities for digital transformation in secondary care are endless.

As such, the new health technology zones will showcase examples of how technological advances can offer solutions to the challenges faced in day-to-day practice, allowing clinicians and hospital pharmacists to improve efficiencies, respond to unmet patient need and optimise patient care and outcomes in their own hospitals and beyond.

All content is underpinned by first-hand insights from a dedicated and ever-expanding group of expert clinical contributors who have their finger on the pulse of the latest trends and innovations.

Expanding the reach

What’s more, new sustainability newsletters will join Hospital Healthcare Europe and Hospital Pharmacy Europe’s marketing line-up for 2025.

Delivering all the best content directly into readers’ inboxes, sustainability newsletters will run quarterly throughout the year to keep readers abreast of the latest developments that can support and inspire their practice.

The health technology newsletters, first launched in June 2024, will also continue, with monthly sends for Hospital Healthcare Europe and bi-monthly for Hospital Pharmacy Europe.

Take a look and get involved

Please contact us today to discuss advertising and sponsorship opportunities of the sustainability and technology zones, content and accompanying newsletters.