Cogora’s Access All Areas White Paper unveiled at the Labour Party conference

Cogora’s second major white paper was launched at an event during the Labour Party conference in Liverpool attended by MPs and some of the biggest names in general practice.

There were around 50 delegates at the Revolucion de Cuba bar in the Albert Docks on Monday 29 September, to hear a panel discussion around AI and GP access, and the launch of the Access All Areas white paper.

The report was hailed by the BMA’s GP lead negotiator as a ‘must read’ for ministers, who said the findings will be ‘central to our discussions with the Government’. Download the white paper in full here.

The panel discussion was chaired by Pulse editor in chief and author of the report Jaimie Kaffash, GPC England deputy chair Dr Samira Anane, GP and Stroud MP Dr Simon Opher, Londonwide LMCs CEO Dr Lisa Harrod-Rothwell and Re:State research manager and head of health Rosie Beacon.

The white paper is based on a survey of 2,000 general practice staff, interviews with more than 100 and an analysis of more than 25 data sets on each practice in England. It reveals that practice staff are facing more pressure and complaints around access since Covid, that initiatives such as extended hours have had negative effects of the quality of care and that appointment numbers are going up while patient satisfaction is going down.

The Access All Areas report calls for a complete reconfiguration of policy on general practice access, including:

  • Urgent reform of the Carr Hill funding formula to reflect deprivation.
  • Centralised staff funding, freeing government to invest without fear of ‘GP pay’ headlines.
  • Strengthening the GP partnership model by reducing personal risk and encouraging more GPs into leadership.
  • Ensuring GP practices remain GP-led, preventing hospital trusts from taking over routine care via neighbourhood health centres.
  • Investment to modernise small practices, which deliver higher satisfaction and continuity.
  • Consolidating funding into simple capitation payments with ringfenced staff costs.
  • Shifting the debate from ‘more appointments’ to better care, built on continuity.

Report author and Pulse editor in chief Jaimie Kaffash says: ‘Our research shows that high-performing practices don’t succeed by chasing appointment numbers – they succeed by focusing on continuity, quality, and what their patients actually need. If government really wants to improve GP access, it must trust practices, fund them fairly, and stop reducing general practice to a numbers game.’

Dr Katie Bramall, chair, BMA GP Committee (England), who leads on negotiating for the GP profession in England, said: ‘The Cogora Access All Areas report has been published at the perfect moment. It is a vital tool for understanding the severe mismatch between demand and capacity in GP practices across England. It provides a stark and evidence-based picture of the pressures facing GPs, their teams and on the communities and patients who rely on them.’ 

‘The report’s findings will be central to our discussions with government, particularly around the urgent need for more flexibility, resource and workforce sustainability. It’s a must read for any commissioner or MP – not least Mr Streeting.’

Dr Steve Taylor, GP spokesperson for the Doctors Association UK, said: ‘This report is an excellent addition to the gathering evidence of General Practice providing more with less. It also highlights the importance of listening to GPs providing care on the ground and the feedback that those patients give. 

‘There is need for an alternative 10 year plan than provides a clear direction from the bottom up not the top down. Reading this report is an essential part of thinking through how things should be set for the future of patient care.’

Professor Victoria Tzortziou Brown, Vice Chair of the Royal College of GPs, said: ‘Clear, well-researched reports, such as this, are vital for getting the message across to politicians and decision makers about what the situation is really like in general practice, to highlight challenges and suggest solutions to address them. This report is particularly useful in making clear that issues around GP access are not simple, and that a multi-faceted approach will be needed to enhance GP access for patients.’

Kay Keane, Chair, Institute of General Practice Managemen, said: ‘Improving access is essential, but it cannot be reduced to appointment numbers or digital portals. Practice managers see first-hand that real progress comes from sustainable funding, safe use of technology, and trusting practices to tailor access to their communities. Without transparency and investment in the workforce, new policies risk raising expectations without improving patient care. This report serves to shine a light on some of these long-standing issues and calls for clear urgent solutions particularly around funding.’

Commercial partner of this white paper: General Practice Solutions

Cogora will be continuing to produce more of these heavyweight reports throughout 2026, using our knowledge of primary care data and unparalleled access to professionals within the sector.

For more information on these reports and sponsorship opportunities, please contact Jaimie Kaffash [email protected].  

Cogora Access All Areas White Paper

Our Access All Areas White Paper is the latest from Cogora’s editorial and insight. GP access is the biggest issue facing patients in the NHS. Bringing together the knowledge and reach of all our award-winning primary care brands, Cogora’s latest white paper covers the issue in a way it has never been covered.

While access is usually and understandably seen from the point of view of patients, this white paper uses Cogora’s unmatched reach of primary care professionals to produce a comprehensive, in-depth look into it from the standpoint of those dealing with the issue of a day-to-day basis – general practice staff.

We have surveyed more than 2,000 primary care professionals, conducted interviews with more than 100 and analysed more than 20 sets of data on every practice in England to develop a series of recommendations on how we can solve the problems around access.

The report asks what access is, looking at all the various forms, from waiting times, to appointments with GPs, to face-to-face consultations and being able to contact the practice through the phone or online. It looks into what patients prioritise around access, and what general practice staff see as most important.

We ask whether there can be a system in which GP practices can offer everything require – face to face appointments with the appropriate member of staff at a convenient time – while maintaining quality of care. We look at systemic issues around workforce, funding, deprivation and patient demographics to see what is holding practices back, and how policy-makers can address structural barriers.

The report evaluates the various schemes that have been implemented to improve access, and looks at what has been lost in the rush for more appointments. It concludes by looking at the importance of continuity of care, and provides policy-makes with a list of potential solutions.

Download the white paper in full here.

This is the second major white paper produced by Cogora, following our report on workforce in January 2025. This paper launches today at a panel event in Liverpool during the Labour Party conference, which will be attended by GP leaders and MPs.

This report is coming out at a vital time for general practice. The Government’s 10 Year Plan proposes a reconfiguration of general practice, and the most significant GP contract negotiations for more than 20 years are due to take place before the end of this Parliament. This report is going to inform the debate at this crucial time.

Commercial partner of this white paper: General Practice Solutions

Cogora will be continuing to produce more of these heavyweight reports throughout 2026, using our knowledge of primary care data and unparalleled access to professionals within the sector.

For more information on these reports and sponsorship opportunities, please contact Jaimie Kaffash [email protected].  

General Practice Awards 2025 Shortlist is announced

The shortlist for the General Practice Awards 2025 has been revealed, once again shining a spotlight on the innovation, dedication and passion of primary and community care teams across the UK.

Last year’s ceremony welcomed more than 570 guests from across healthcare for a night of celebration, recognising those delivering outstanding patient care. This year, hundreds of entries were submitted, with judges facing the difficult task of scoring an exceptionally strong field. GP Team of the Year, GP of the Year and Digital Innovation remained among the most popular categories.

This year also saw the launch of three new categories: The Future Leader Award, the Advancing Health Equity Award, and the Workforce Wellbeing Award, all of which received fantastic inaugural entries. Take a look to find out about our wonderful General Practice Awards finalists.

We have also received great nominations in the Supplier Award categories, covering telecoms providers, legal service providers, recruiters, pharmacy services, AI-powered solutions providers and digital solutions providers. We saw a number of new companies taking part this year which is a great sign of the reach of the GP Awards. We also have the supplier shortlist open for public voting. Make sure you have your voice heard by voting now.

More details about our shortlisted nominees will be revealed across our media brands – PulsePulse PCNNursing in Practice, The PharmacistManagement in PracticeHealthcare Leader – in the coming weeks, so do stay tuned. Follow along on the night via our Instagram and LinkedIn accounts to get live updates as the winners are announced.

The General Practice Awards 2025 ceremony will take place on Friday 5th December at the Novotel London West. Tickets are now on sale.

Good luck to all those shortlisted!

Cogora launches new Native Ad placement

Cogora are excited to announce the launch of a new Native Ads placement, giving our clients even greater opportunities to engage healthcare professionals in a seamless, impactful way.

These text-based ad creatives run across both desktop and mobile, appearing as a leaderboard ad across article pages – prominently positioned above the article title.

To ensure the most integrated experience for readers, Cogora will create the ad using copy provided by the client. No client branding will be included, allowing the ads to appear as naturally as possible within the editorial environment.

With their highly visible placement and integrated format, Native Ads are designed to drive stronger brand awareness and deliver your key messages directly within the content journey of our audience.

This new offering is available across all our media brands, PulsePulse PCNNursing in Practice, The PharmacistManagement in PracticeHealthcare LeaderHospital Pharmacy Europe, and Hospital Healthcare Europe

For more information on Native Ads and how they can support your campaign objectives, please contact us today.

Branded Content

Across our media brands, clients can collaborate with our trusted editorial team to craft high-quality, compelling articles that align with their brand’s message.

Branded content pieces are designed to inform and engage your target healthcare audience, while reflecting the client’s core messaging and areas of expertise.

The partnership allows clients the flexibility to select topics that support their strategic objectives, while leveraging one of our media brand’s editorial tone, credibility, and audience reach.

Our editorial team worked closely with the client to shape each article’s narrative, ensuring the content is authentic, informative, and engaging – not promotional. Once published as an editorial feature, each article is promoted across our channels – online and via newsletters – offering access to a highly engaged and loyal readership.

Branded content is ideal for thought leadership, product storytelling, or positioning your brand around key themes in a way that feels organic and value-driven to readers.

Covering primary and secondary care markets, our portfolio of market-leading brands reach unrivalled numbers of HCPs. We listen to what they tell us and take notice of what they respond to, allowing us to communicate effectively with your target audience.

Explore our recent case study showcasing how the Medical Defense Society partnered with Pulse to deliver a Branded Content piece that highlights their expertise and deep understanding of the challenges faced by GPs today.

This new offering is available via Pulse, Pulse PCNNursing in Practice, The PharmacistManagement in PracticeHealthcare LeaderHospital Pharmacy Europe, and Hospital Healthcare Europe. For more information about branded content pieces, please contact us today.

Experts discuss respiratory in the system at Healthcare Leader’s roundtable

Healthcare Leader’s roundtable brings together system leaders and experts to discuss respiratory disease which is the third biggest cause of death in England (after cancer and cardiovascular disease).

Healthcare Leader’s roundtables look at the core issues facing NHS leaders at integrated care boards (ICBs), the challenges they face, the solutions they’ve found and their plans for the future.

ICBs have a duty to reduce health inequalities by supporting better access and improved outcomes.

Incidence and mortality rates from respiratory disease are higher in disadvantaged groups and areas of social deprivation, with the gap widening and leading to worse health outcomes.

Chronic respiratory disease is part of the CORE20PLUS5 a national approach to inform action to reduce healthcare inequalities at both national and an ICB/system level. 

Respiratory leaders Dr Andy Whittamore, clinical lead for Asthma + Lung UK; Dr Louise Ryan, respiratory clinical lead for NHS Leicester, Leicestershire and Rutland ICB; Ravijyot Saggu, chair of the respiratory committee at UK Clinical Pharmacy Association; Dr Neil Banik, ICB board member, discussed respiratory care in the system at this roundtable held in March this year.

Editor Victoria Vaughan said: ‘The delegates highlighted that respiratory conditions have got the highest mortality gap between rich and poor compared to any other long-term condition and called for a national strategy around respiratory care to combat this in this great discussion.’

Healthcare Leader’s roundtable series broadens our intelligence offering for ICBs includes news, views, features and reports.

In July 2022, clinical commissioning groups were dissolved, and their staff were transferred into ICBs. This change was made to shift the way of working from competition to collaboration and bring health and care together. Subsequently in March this year, ICBs have been tasked to make 50% cuts and have now merged and clustered into bigger organisations.

Healthcare Leader aims to support NHS system leaders in taking forward their strategies for the future of health and social care in their places and neighbourhoods.

For the opportunity to reach our audience of decision-makers across NHS integrated care systems (ICSs), including ICB leaders, through a variety of digital advertising options, please contact us today.

Healthcare Leader’s roundtable on pharmacy in the system marks the anniversary of Pharmacy First

Healthcare Leader’s latest roundtable is out now, bringing together system leaders and experts to discuss pharmacy in the system.

Healthcare Leader’s roundtables look at the core issues facing NHS leaders at integrated care boards (ICBs), the challenges they face, the solutions they’ve found and their plans for the future.

To mark the anniversary of Pharmacy First, this roundtable explores the current dynamics between the sector and the wider system.

Pharmacy leaders from NHS Black Country ICB, Arden and Gem CSU, Leicestershire and Rutland and the National Pharmacy Association (NPA) discuss the role pharmacists can play in the future of primary care.

Editor Victoria Vaughan says: ‘The pharmacy sector has faced considerable disruption in the past few years with a transfer of workforce into PCNs via the additional roles reimbursement scheme. This roundtable looks at the state of the profession and how ICB and sector leaders plan to capitalise on changes in the workforce to improve care for patients and the secure the future of the profession.’

Healthcare Leader’s roundtable series broadens our intelligence offering for ICBs includes news, views, features and reports.

In October 2024, Healthcare Leader published a roundtable report on workforce, bringing together system leaders and experts to discuss the primary care workforce.

In July 2022, clinical commissioning groups were dissolved, and their staff were transferred into ICBs. This change was made to shift the way of working from competition to collaboration and bring health and care together. ICBs also took on the role of running pharmacy, dentistry and optometry in their areas to support their aims of better health for everyone, better care for all, efficient use of NHS resources, and to enhance the NHS contribution to social and economic regeneration.

ICBs represent the NHS in the wider integrated care partnerships as part of the integrated care systems.

Healthcare Leader aims to support NHS system leaders in taking forward their strategies for the future of health and social care in their places and neighbourhoods.

For the opportunity to reach our audience of decision-makers across NHS integrated care systems (ICSs), including ICB leaders, through a variety of digital advertising options, please contact us today.

Healthcare Leader’s roundtable on workforce

Healthcare Leader’s latest roundtable is out now, bringing together system leaders and experts to discuss the primary care workforce.

Healthcare Leader’s roundtables look at the core issues facing NHS leaders at integrated care boards (ICBs), the challenges they face, the solutions they’ve found and their plans for the future.

With the additional roles reimbursement scheme (ARRS) bringing more than 37,000 new employees into primary care this roundtable looks at how ICBs are building on this capacity to improve access to healthcare and resilience across the system. We also cover the role of ICBs in training and retention schemes.

Workforce leaders from NHS Norfolk and Waveney ICB, NHS Bath, North East Somerset and Wiltshire ICB and Arden and GEM commissioning support unit discuss their approaches to workforce planning and development across the system.

Editor Victoria Vaughan says: ‘Integrated care boards are tasked with looking across the system at the workforce to uncover the shortfalls and areas of challenge in order to plan for the future and support staff in the present. The task is incredibly difficult as they are not direct employers of this workforce. But this roundtable highlights the value this ‘helicopter view’ across the system can have.’

Healthcare Leader’s roundtable series broadens our intelligence offering for ICBs includes news, views, features and reports.

In July 2022, clinical commissioning groups were dissolved, and their staff were transferred into ICBs. This change was made to shift the way of working from competition to collaboration and bring health and care together. The ICB aims are better health for everyone, better care for all, efficient use of NHS resources, and to enhance the NHS contribution to social and economic regeneration.

ICBs represent the NHS in the wider integrated care partnerships as part of the integrated care systems.

Earlier this year, Healthcare Leader ran a roundtable, bringing together system leaders and experts to discuss the inclusion health groups.

Healthcare Leader aims to support NHS system leaders in taking forward their strategies for the future of health and social care in their places and neighbourhoods.

For the opportunity to reach our audience of decision-makers across NHS integrated care systems (ICSs), including ICB leaders, through a variety of digital advertising options, please contact us today.