Exclusive news coverage drives record Nursing in Practice traffic
The exclusive uncovering of a proposed nurse registration fee increase coupled with a wave of coverage on community nursing shortages and practice nurse pay saw Nursing in Practice’s traffic reach new heights in 2025.
Nursing in Practice news and features writer Madeleine Anderson was the first to reveal proposals from the Nursing and Midwifery Council (NMC) to increase its registration fee paid annually by nurses and midwives in October 2025.
Discovered in an interview with NMC chief executive Paul Rees, the regulator trusted Nursing in Practice to be the first to inform nurses across the UK about the potential change to their payments.
As hundreds of readers turned to our Facebook page to share their anger and concern about the proposed fee increase, Nursing in Practice became the go-to website for updates on the situation, providing exclusive analysis and breaking news updates on the situation.
At the same time, Nursing in Practice was focusing on a spotlight being placed on the ongoing shortage of district nurses – a core part of our readership and a vital part of the government’s plans for the NHS as it shifts more care into the community.
A warning from the CQC on the issue and a subsequent op-ed from the Queen’s Institute of Community Nursing (QICN) generated significant traffic – reflecting not only our large readership in this space but also the importance of this part of the nursing profession.
Around the same time, Nursing in Practice interviewed Nuffield Trust chief executive Thea Stein about a new report which revealed that over a quarter of district nurses are paid below Band 6 and a stark decline in registered nurses in district nursing roles.
The issue of practice nurse pay also continues to be a popular topic among Nursing in Practice readers, with a latest update from the government on plans for a 2.5% pay rise for 2026/27 receiving significant page views.
The issues that have driven a recent spike in traffic – nurse registration, nurse pay and district nursing – will be core to 2026 and the coverage coming up with several projects in the works on these very issues.
Nursing in Practice also continues to run its How Nurses Count campaign, which has been supported by the QICN, Royal College of Nursing and Liberal Democrat MP Edward Morello, and aims to champion the innovation, leadership and value of nurses working across primary and community care.