Engaging a community of expert personnel at the forefront of making purchasing and clinical decisions.

Engaging a community of expert personnel at the forefront of making purchasing and clinical decisions.
ThermoFisher sought to engage with our unique audience of 200,000 chief executives and departmental directors across Europe to help drive traffic to their site covering a range of valuable educational resources.
As the official media brand for the European Hospital Healthcare Federation (HOPE – www.HOPE.be), Hospital Healthcare Europe sits at the heart of a highly engaged, pan-European community, serving private and public hospitals across 32 EU member states.
hospitalhealthcare.com is designed around a series of Clinical Zones, making it easy for secondary care professionals to find relevant content on their specific areas of expertise. Plus, since all previous Hospital Healthcare Europe issues are archived on the site, visitors can access a huge depth of content, regardless of when it was published.
To drive traffic to ThermoFisher’s resources, three main activities took place:
The bespoke emails saw remarkable engagement with an average click through rate of 45%, and the tailored content and therapy specific newsletters, resulted in a significant increase in traffic to the clinical zones.