Multichannel campaign targeting our community of GPs, resulting in a direct uplift in product prescriptions.
Our client approached us to raise awareness and help drive sales of Stérimar, a sea water nasal spray for blocked noses, sinusitis and allergies.
Since GPs are the healthcare professionals that typically recommend this product to patients, we developed a multichannel campaign across our community of over 44,000 UK GPs.
The awareness campaign was focused on allergy conditions at the beginning of the calendar year, with a partnership with Allergy UK, and on paediatric nasal problems towards the end of the year.
A sponsored video CPD module was produced and hosted for 12 months on Cogora’s Pulse Learning website, where GPs could educate themselves about rhinitis and how to help patients combat it.
A Stérimar hub was created on the GP news website Pulse Today, hosting case studies, videos and downloadable patient information. This allowed Stérimar to distribute educational materials to a wide and targeted audience.
Traffic was driven to the hub via email newsletters and online advertising on the Pulse site, which gets more than 100,000 unique visitors each month.
The campaign was complemented with adverts in Pulse magazine and a speaking session at Pulse LIVE London, an annual event that brings together more than 800 GP attendees every year.
- 32.5% uplift in product prescriptions
- 8,724 GPs watched the video
- 637 CPD modules completed
As a direct result of the promotional activity, Stérimar saw a 32.5% uplift in product prescriptions compared with the same period the year before. The campaign delivered over 1,700 page views to the Stérimar hub, where GPs spent an average of 5.13 minutes and more than 600 CPD modules were completed.