Nursing in Practice’s Speaking up in Primary Care analysis

Objectives

This summer, Nursing in Practice explored the issue of speaking up and raising concerns within primary care. Indeed, the variability of the sector – with individual GP practices having different processes and team cultures – can often make it difficult for nurses to blow the whistle and to speak out when they see the need for change.

Our approach

As part of the report, ‘Speaking up: the challenges and changes needed in primary care’, Nursing in Practice spoke with a general practice nurse (GPN) from the south of England, who shared their experience of the challenges faced by whistleblowers in healthcare.

Despite raising concerns about patient safety and poor practices, this GPN told that they had endured bullying, exclusion, and stress-induced sick leave. Choosing to remain anonymous, they emphasised that the protection for whistleblowers must improve, with greater external support needed for nurses to safely raise concerns.

Even after being targeted for speaking out, they refused to leave their workplace, fearing the issues would go unresolved if they did. The GPN called for the creation of a ‘safe space’ where all GP staff can raise complaints, separate from their workplace, to ensure they are taken seriously and supported.

Since launch, the Nursing in Practice Speaking Up analysis has been promoted to our audience of over 42,000 community and practice nurses, via a variety of tactics, including online advertising, emails, and social media.

Outcome

Sponsoring such investigations and reports, offers a unique opportunity to position your brand alongside our trusted, high-quality content, ensuring your message reaches a targeted audience that values industry insights and expertise.

With an everchanging healthcare landscape, we are constantly one step ahead, with an understanding of our audiences. We use community insight and data to understand what our audience do, think, and need, helping to predict trends and how to maximise your influence and connect with key demographics effectively.

Nursing in Practice publishes numerous roundtables and reports throughout the year. The latest GPN Manifesto roundtable focused on general practice nurses wellbeing and professional development – in a series of work voicing 10 key issues for our GPN audience for the new government. The report from the final GPN Manifesto roundtable is set to be published by the end of October. Nursing in Practice has also just released an important analysis of the evolving role of nurses in general practice.

 For the opportunity to reach our audience of primary care nurses, through a variety of digital advertising options, please contact us today.