NHS England

Objectives

The educational resources sought to equip healthcare professionals with the tools and knowledge to support earlier identification of uncontrolled asthma, ensuring timely review and referral for their patients.

Our approach

We facilitated the delivery of three live webinars to our audience of general practitioners in the UK. The webinars were hosted on a bespoke sponsored information page on Pulse, along with additional educational content including podcasts and links to two e-learning modules on PULSE 365, our new education platform bringing together our face-to-face events, virtual events, CPD modules and our community.

All medical writing, design, development and marketing was done in house by Cogora. Recruitment for the webinars was driven by a series of bespoke emails and features on the PulseToday website and newsletters.

Marketing of the sponsored information page and hosted assets was done via Pulse, allowing content to be directly targeted to our community of GPs in the UK, helping to increase their knowledge of severe and uncontrolled asthma and treatment adherence.

Outcome

• 3 live webinars
• 2 e-Learning CPD modules
• 1000+ live-webinar attendees
• 14,000+ page views within the first six months

Working with the most well-known medical body in the UK has been a great success and has since lead to additional projects with Cogora and our audience of healthcare professionals.