Medical Defence Society is working with Pulse – our award-winning brand for GPs – on the development of three branded content pieces as part of a wider strategy to enhance their visibility and authority within the primary care community.
Medical Defence Society – Pulse Branded Content
Objectives
The first article was published on Pulse in June and was designed to demonstrate and articulate Medical Defence Society’s expertise and understanding of the challenges faced by GPs today.
Medical Defence Society provides comprehensive medico-legal support, expert advice, and representation for healthcare professionals, with a focus on delivering accessible, responsive, and GP-focused services. Their mission is to support general practice doctors in navigating professional risks and protecting their careers.
Our approach
Branded content offers clients a valuable opportunity to collaborate with our trusted editorial team to craft high-quality, compelling articles that align with their brand’s message.
These pieces are designed to inform and engage Pulse’s audience of GPs, while reflecting the client’s core messaging and areas of expertise. For Medical Defence Society, this partnership provided the flexibility to select topics that support their strategic objectives, while leveraging Pulse’s editorial tone, credibility, and audience reach.
Our editorial team worked closely with the client to shape each article’s narrative, ensuring the content is authentic, informative, and engaging – not promotional. Once published on Pulse as an editorial feature, each article is promoted across our channels, offering access to a highly engaged and loyal readership.
Branded content is ideal for thought leadership, product storytelling, or positioning your brand around key themes in a way that feels organic and value-driven to readers.
Outcome
- 4,300+ views in one month
The first article generated an impressive 4,300+ views in one month, with two further articles to be published later this year.
Branded content is available across all our brands, Pulse, Nursing in Practice, The Pharmacist, Management in Practice, Healthcare Leader, Hospital Pharmacy Europe, or Hospital Healthcare Europe – giving you direct access to your target audience of HCPs.