Nursing in Practice Reference allows brands to effectively build relationships with primary care nurses, influencing decisions, and strengthening their position as a leader in the healthcare industry.
Leveraging Nursing in Practice Reference to engage primary care nurses
Objectives
The recent sponsor of Nursing in Practice Reference sought to leverage our engaged audience of primary care nurses, and to raise awareness of their products designed to support the critical early stages of life.
Nursing in Practice Reference is a comprehensive resource tailored to help nurses, working in general practice and community care, navigate patient presentations with confidence.
Written by GPs and adapted by nurses, it spans the majority of symptoms seen in primary care, offering guidance to support nursing disciplines and responsibilities. With thousands of monthly searches, it has become an essential tool in everyday practice.
Our approach
As the exclusive sponsor of Nursing in Practice Reference, we provided a direct channel to inform and educate nurses and practitioners about the clients’ offerings. This package included:
- Online advertising across the website, giving the client 100% share of voice.
- Exclusive sponsorship of newsletters sent to over 16,000 primary care nurses, ensuring maximum visibility.
- Bespoke email sends, reaching our highly engaged community with tailored marketing messaging.
- Online advertising to users consuming Paediatric clinical content on Nursing in Practice.
To ensure transparency and optimisation, the client was provided with detailed monthly performance reports, allowing the sponsor to measure impressions, clicks, and engagement.
Aligning with a trusted reference source like Nursing in Practice Reference enhances the sponsor’s credibility in the healthcare field and positions them as thought leaders by being associated with such valuable content.
Outcome
- 215,000+ ad impressions
- 20% newsletter click through rate
The campaign delivered outstanding outcomes, generating over 215,000 ad impressions, 32,000 views and a 20% click through rate on newsletters.
Nursing in Practice Reference offers a range of strategic sponsorship opportunities to deliver exceptional results for healthcare brands seeking to engage with our primary care community.
To find out more about our sponsorship packages and how they could benefit your brand, please contact us today.