We partnered with Wesleyan Financial Services to run a highly targeted LinkedIn campaign across three of our media brands, reaching GPs, PCN Clinical Directors, and Practice Managers with precision to drive measurable engagement in the primary care sector.
Wesleyan Financial Services provides tailored financial advice and products for healthcare professionals, supporting them throughout their careers.
Our client sought to connect directly with key decision-makers in primary care, positioning Wesleyan as a trusted provider within the healthcare sector. We delivered their message to the right decision-makers via a targeted LinkedIn campaign across Pulse, Pulse PCN and Management in Practice – reaching our community of GPs, PCN Clinical Directors, and Practice Managers.
We combined trusted editorial environments, deep sector knowledge, and LinkedIn’s powerful targeting tools to deliver measurable engagement and tangible results.
Social media campaigns are an effective way to connect with specific professional audiences, building awareness and engagement while driving measurable actions.
To reach Wesleyan’s target audiences, we developed and delivered three bespoke LinkedIn campaigns to our Pulse, Pulse PCN, and Management in Practice communities.
For each campaign, our team crafted a series of targeted posts, tailored to the audience segment and campaign objectives. The creative featured engaging, relevant imagery designed to capture attention and drive clicks to the Wesleyan website.
We built three highly defined audience profiles using LinkedIn’s targeting capabilities, including filters such as job title, geography, interests, and skills, ensuring the campaigns reached the right people. We then actively monitored and optimised performance to maximise engagement and budget efficiency.
Each campaign was supported by a bespoke engagement report, providing clear insight into reach, engagement, and conversion.
The campaign reached over 100,000 healthcare professionals, significantly increasing brand visibility within the primary care sector.
By leveraging LinkedIn’s precise targeting, we ensured that Wesleyan’s message was seen by the right people at the right time resulting in high engagement rates and meaningful interactions with key decision-makers.