Clinical Zone Sponsorships: Delivering targeted, editorial-led engagement

Objectives

By combining high-quality education with precision targeting, sponsors can engage highly relevant healthcare professionals (HCPs) in meaningful and measurable ways.

Clinical Zone Sponsorships are designed to help clients reach and influence specific HCP audiences within defined therapy areas. By targeting professionals actively consuming related clinical content, sponsors can deliver messages at moments of high relevance to an already engaged audience.

Our approach

Clinical Zones are built around information-rich, editorially led education resources that support HCP learning and clinical decision-making. Using consumption behaviour, we identify and target HCPs within the chosen therapy area.

Each sponsorship runs on a tenancy basis, providing the client with 100% share of voice across the Clinical Zone and all associated content. This exclusive environment allows for tailored, brand-safe messaging that complements the educational experience while reinforcing brand authority.

Clinical Zone Sponsorships are available across our media brands, Pulse, Nursing in Practice, The Pharmacist, Hospital Pharmacy Europe, and Hospital Healthcare Europe.

Outcome

Clinical Zone Sponsorships deliver focused, high-impact engagement with clearly defined HCP audiences, with recent campaigns achieving click through rates 1.4 – 6.5× higher than run of site placements.

Clients benefit from exclusive visibility, stronger brand association with trusted clinical education, and the ability to communicate tailored messages to professionals who are already actively seeking information in their therapy area.

For more information on how these campaigns can support your objectives, please contact us today.