Marketing Manager

You’ll work as part of the Digital team to plan and deliver marketing campaigns that drive registrations and ensure strong event attendance. You will be responsible for promoting a number of events within our portfolio.

This is a hybrid role, with time spent at our Central London office collaborating closely with editorial and events teams.

Responsibilities

Campaign planning & execution

• Take ownership of marketing activity across a number of event portfolios from the outset
• Execute end-to-end marketing campaigns for both face-to-face and virtual events.
• Create and maintain marketing plans for assigned events
• Manage partnerships with relevant associations and organisations for your portfolios
• Assist with the execution of marketing plans for events outside of your portfolio when required
• Plan and deliver integrated marketing campaigns across email, web, social and paid channels
• Collaborate with internal teams to ensure campaigns are well-executed, compliant and aligned with brand guidelines

Content management

• Write compelling marketing copy for acquisition and retention across multiple channels, including email, event websites, editorial content and social media
• Maintain and update event websites to ensure accurate, engaging and conversion-focused content

Performance & optimisation

• Apply a data-driven approach to campaign optimisation and event promotion
• Optimise registration journeys, conversion performance and post-event engagement to help achieve attendance and revenue targets
• Use data and insight to optimise performance, demonstrate ROI and inform future strategy
• Monitor marketing trends and competitor activity to inform campaign strategy and innovation
• Track and manage marketing budgets for assigned campaigns
• Review the performance of your marketing, to optimise future campaigns and improve engagement and conversions.