Online ads - Cogora

Alert Ads

All banners should be saved on an HTTPS server to ensure viewability. This includes third party tags, JPEGs and HTML5 files.

Digital display agreement Online ads – Best practice

Billboard

Devices
Name	Billboard
Dimensions	970x250px
Accepted files	HTML5, Animated GIF, JPG, Third-Party Tag
Max.Size	100 kb
Notes	For all campaigns a mobile sized banner (320x50px) must be supplied. RGB colours only.
Copy deadline	One week prior to campaign start date
Ad type	Run of Site

Catfisher Leaderboard

Devices
Name	Catfisher Leaderboard
Dimensions	728x90px
Accepted files	HTML5, Animated GIF, JPG or third-party tag
Max.Size	100 kb
Notes	This banner appears over the webpage at the bottom of the browser window and keeps that position during user scroll. RBG colours only.
Copy deadline	One week prior to campaign start date
Ad type	High Impact

Double MPU

Devices
Name	Double MPU
Dimensions	300x600px
Accepted files	HTML5, Animated GIF, JPG, Third-Party Tag
Max.Size	100 kb
Notes
Copy deadline	One week prior to campaign start date
Ad type	Run of Site

Enhanced Homepage Takeover

Devices
Name	Enhanced Homepage Takeover
Dimensions	MPU (300x250px) Double MPU (300x600px) LB (728x90px) BB (970x250px) Mobile LB (320x50px) Mobile overlay (300x250px) Desktop overlay (640x480px) Skins* - 2 "gutter" skins on both the left- and right-hand side. Inner skin (gutter 1) = 146x900px. Outer skin (gutter 2) = 168x900px Skyscrapers (Management in Practice ONLY) - 160x600px on both the left- and right-hand side *please note, all our sites accommodate skins excluding MIP, which only accommodates skyscrapers. Full dimensions above
Accepted files	HTML5, animated GIF, JPG, Third-Party Tag
Max.Size	100kb
Notes	All placements on the homepage are filled by creatives from one client, for the duration of one week
Copy deadline	One week prior to campaign start date
Ad type	High Impact

Expandable leaderboard

Devices
Name	Expandable leaderboard
Dimensions	728x90px (normal) 728x200px (expanded)
Accepted files	HTML5, Animated GIF, JPG, Third-Party Tag
Max.Size	50 KB to 2.2 MB
Notes	Creatives can be closed on mouse out, and/or via a close button. This is all controlled by the template. Please let us know which you would prefer. The template takes one file for the “collapsed” view and another for the “expanded” view. The time it takes for the ad to expand to the larger size and the nature of that transition can be configured. RBG colours only.
Copy deadline	One week prior to campaign start date
Ad type	Run of Site

Expandable MPU

Devices
Name	Expandable MPU
Dimensions	300x250px (normal) 600x300px (expanded)
Accepted files	HTML5, Animated GIF, JPG, Third-Party Tag
Max.Size	50 KB to 2.2 MB
Notes	Creatives can be closed on mouse out, and/or via a close button. This is all controlled by the template. Please let us know which you would prefer. The template takes one file for the “collapsed” view and another for the “expanded” view. The time it takes for the ad to expand to the larger size and the nature of that transition can be configured. RBG colours only.
Copy deadline	One week prior to campaign start date
Ad type	Run of Site

Floating skyscrapers

Devices
Name	Floating skyscrapers
Dimensions	160x600 px (left and right hand side)
Accepted files	HTML5, Animated GIF, JPG, Third-Party Tag
Max.Size	100 kb
Notes	Specs relevant to Management in Practice only. Two vertical banners immediately adjacent to the main-page content on the page. As users scroll up and down, these "floating" banners remain static whilst the page they sit atop moves up and down, moving with the page only when they are about to hit the page header and footer, giving them maximum visibility to users on appropriately sized-devices.
Copy deadline	One week prior to campaign start date
Ad type	High Impact

Homepage Takeover (HPTO)

Devices
Name	Homepage Takeover (HPTO)
Dimensions	MPU (300x250px) Double MPU (300x600px) LB (728x90px) BB (970x250px) Mobile LB (320x50px)
Accepted files	HTML5, animated GIF, JPG, Third-Party Tag
Max.Size	100kb
Notes	All placements on the homepage are filled by creatives from one client, for the duration of one week
Copy deadline	One week prior to campaign start date.
Ad type	High Impact

Leaderboard

Devices
Name	Leaderboard
Dimensions	728x90px 320x50px (for mobile)
Accepted files	HTML5, Animated GIF, JPG, Third Party Tag
Max.Size	100 kb
Notes	For all campaigns a mobile sized banner (320x50px) must be supplied. RGB colours only.
Copy deadline	One week prior to campaign start date
Ad type	Run of Site

Mobile overlay

Devices
Name	Mobile overlay
Dimensions	300x250px or 300x600px
Accepted files	HTML5, Animated GIF, JPG, Third-Party Tag
Max.Size	100 kb
Notes	The ad is superimposed on the right (MPU overlay) or in the centre (double MPU overlay) of the screen, with the close icon on the top left. The creative must include a 1px black border. Clicking the close icon will dismiss the advert. Click here if generating an overlay advert in Google Web Designer. https://www.genecy.com/blog/161-how-to-add-clicktag-to-banners-in-google-web-designer/ For multiple URLs, create the multiple tap/click areas in the ad and assigned the “clickTagFunction” code snippet to each area. So each tap/click area has a different clickTagFunction name, ie “clickTagFunction1”, “clickTagFunction2”, “clickTagFunction3” etc. When providing the creative, please separate the list of URLs with “\|”: https://www.URLexample1.com/ \| https://www.URLexample2.co.uk/ \| https://www.URLexample3.com/ And the order of click tags for URLs: clickTag1 \| clickTag2 \| clickTag3
Copy deadline	One week prior to campaign start date
Ad type	High Impact

MPU

Devices
Name	MPU
Dimensions	300x250px
Accepted files	HTML5, Animated GIF, JPG, Third-Party Tag
Max.Size	100 kb
Notes	MPU ads will run on all devices. RGB colours only
Copy deadline	One week prior to campaign start date
Ad type	Run of Site

Overlay

Devices
Name	Overlay
Dimensions	640x480px
Accepted files	HTML5, JPG, Animated GIF, Third-Party Tag
Max.Size	100 kb
Notes	A dark grey transparent background will cover the complete window. The image is superimposed centrally on top of it, with the close icon on the top right. Clicking the close icon or background will dismiss the advert. Click here if generating an overlay advert in Google Web Designer. https://www.genecy.com/blog/161-how-to-add-clicktag-to-banners-in-google-web-designer/ For multiple URLs, create the multiple tap/click areas in the ad and assigned the “clickTagFunction” code snippet to each area. So each tap/click area has a different clickTagFunction name, ie “clickTagFunction1”, “clickTagFunction2”, “clickTagFunction3” etc. When providing the creative, please separate the list of URLs with “\|”: https://www.URLexample1.com/ \| https://www.URLexample2.co.uk/ \| https://www.URLexample3.com/ And the order of click tags for URLs: clickTag1 \| clickTag2 \| clickTag3
Copy deadline	One week prior to campaign start date
Ad type	High Impact

Skins

Devices
Name	Skins
Dimensions	2 "gutter" skins on both the left and right hand side. Inner skin (gutter 1) = 146x900 px. Outer skin (gutter 2) = 168x900 px Accepted
Accepted files	HTML5, Animated GIF, JPG, Third-Party Tag
Max.Size	100 kb
Notes	Specs relevant to Pulse, Nursing in Practice, Healthcare Leader, The Pharmacist, Hospital Pharmacy Europe and Hospital Healthcare Europe. Two x two vertical gutter banners immediately adjacent to the content on the page. These two gutters - created separately - join to make one wide "skin" banner on each side of the page. As users scroll up and down, these "floating" banners remain static whilst the page they sit atop moves up and down, moving with the page only when they are about to hit the page header and footer, giving them maximum visibility to users on appropriately sized-devices. The inner-gutters (GUTTER 1) are considered the SAFE AREA and are touching the main-page content, and therefore will be the most visible. The outer-gutters (GUTTER 2) are considered the BLEED AREA, and are viewable by fewer users and should just be used for graphics and background.
Copy deadline	One week prior to campaign start date
Ad type	High Impact

Video Leaderboard

Devices
Name	Video Leaderboard
Dimensions	728x90px 320x50px
Accepted files	HTML5, Third Party tags
Max.Size	1MB, maximum duration 15 secs
Notes	Ads that autoplay audio are prohibited. (Ads that autoplay video are OK, as long as the audio is muted.) Ads that spawn popups or surveys are prohibited. Landscape/horizontal videos must have an aspect ratio of 16:9, and portrait/vertical videos must have an aspect ratio of 9:16.
Copy deadline	One week prior to campaign start date
Ad type	Run of Site

Video MPU

Devices
Name	Video MPU
Dimensions	300px x 250px
Accepted files	HTML5, Third Party tags
Max.Size	1MB, maximum duration 15 secs
Notes	Ads that autoplay audio are prohibited. (Ads that autoplay video are OK, as long as the audio is muted.) Ads that spawn popups or surveys are prohibited. Landscape/horizontal videos must have an aspect ratio of 16:9, and portrait/vertical videos must have an aspect ratio of 9:16.
Copy deadline	One week prior to campaign start date
Ad type	Run of Site

Interactive InRead

Devices
Name	Interactive InRead
Dimensions	800x400px
Accepted files	JPG, PNG or GIF
Max.Size	250 kb
Notes	Client to provide an image, question/statement, and up to six possible responses for a user to choose from (with links for each response). Prescribing information / Adverse events / Job code / Date of prep can all be included.
Copy deadline	One week prior to campaign start date
Ad type	High Impact

In Content Breaking News

Devices
Name	In Content Breaking News
Dimensions	300x250px
Accepted files	HTML5, Animated GIF, JPG, Third-Party Tag
Max.Size	100 kb
Notes	Specs relevant to Pulse only. Two MPUs will sit within all Breaking News articles throughout the week. Two separate MPU creatives can be supplied.
Copy deadline	One week prior to campaign start date
Ad type	High Impact