Our latest case study looks at how Cogora developed an educational handbook for hospital pharmacists, giving invaluable insight into autoimmune and immune-mediated diseases.
Using Cogora’s extensive database of experts and Key Opinion Leaders (KOLs) who know and trust us, we worked in collaboration with an eminent faculty to research and develop the educational handbook, tailored specifically to European hospital pharmacists.
Content was authored by thought leaders across Europe and the UK and gave invaluable insight into the disease fundamentals and burden of these debilitating conditions.
The handbook on autoimmune and immune-mediated diseases was distributed digitally via Hospital Pharmacy Europe and hosted online for six months.
Included in the hosting were two email sends, reaching 15,000+ healthcare professionals and generating a 14.7% open rate to the digital handbook and a 4.2% click through rate, compared to a benchmark of 2.1%. This contributed to over 7,400 downloads of the handbook. These emails were written and designed in-house.
The campaign has been highly successful, with over 7,400 handbook downloads via Hospital Pharmacy Europe in six months.
The handbooks Cogora typically produces, walks readers through an introduction to your chosen therapy area, product information and key clinical trials, product safety information, the disease burden and importance of treatment, and guidance on using the product. We introduce an ideal patient profile at the beginning of the handbook, which is then revisited at the end to tie it all together.
With direct access to global communities of engaged healthcare professionals, we can tailor the information provided to each market, to ensure clinicians have all the ‘need to knows’ on the therapy area and the product.
Please contact us to discuss Cogora handbook sponsorship opportunities.