Nursing in Practice second GPN Manifesto roundtable

Objectives

Earlier this year, Nursing in Practice released its manifesto for general practice nursing in 2024.

The manifesto highlights key areas in which nurses want to see improvements. As part of the series, Nursing in Practice held its second roundtable, calling for action on tackling health inequalities, reinstating time for long-term conditions and prioritising public health promotion and disease prevention.

Our approach

Through our portfolio of market leading media brands, we have cultivated an extensive database of trusted experts and key opinion leaders.

Nursing in Practice welcomed five nurses to this roundtable, to discuss their views on what needs to happen to boost the confidence of general practice nurses and ultimately improve patient care and outcomes.

Dr Helen Anderson, research fellow at the University of York and previously a GPN and ANP; Jenny Aston advanced nurse practitioner working in a large primary care network outside Cambridge; Rebecca Corneck, director of general practice nursing for the Southeast London Workforce Development Hub and a Queen’s Nurse; and Hina Shah, general practice nurse and lead nurse in immunisations in Leicester.

Delegates shared their concerns around a move to use less qualified and ‘cheaper’ staff in place of GPNs to manage long-term conditions, while some nurses have been ‘thrown into’ managing conditions such as asthma or diabetes ‘with almost no appropriate training’.

Discussion was also made around the importance of considering the needs of patients from different areas and backgrounds, and explored initiatives that could help improve engagement with health services and health promotion, including the use of accessible languages.

Rebecca Corneck says she felt the GPN workforce was ‘beginning to open our eyes’ to health inequalities but stressed ‘we need to do it more’.

Talking about her own experience as a practice nurse in London, she said: ‘I worked in surgery in Blackheath, social classes one and two. And then I moved a mile down the road to another practice in Lewisham, with a completely different demographic. And the needs are so, so different. And I was quite shocked.’

Since launch, the roundtable has been promoted to our community of healthcare professionals, via a variety of tactics, including online advertising, emails, and social media – via Nursing in Practice and via our sister publication Healthcare Leader.

The third and fourth roundtable report, as part of the GPN Manifesto series, will be published this autumn.

Outcome

• 450+ report views
• 66% uplift on engagement time

The report has generated good engagement and discussion with over 450 views, and a 66% uplift on engagement time compared to the rest of site.

Sponsoring these reports offers a unique opportunity to position your brand alongside trusted, high-quality content, ensuring your message reaches a targeted audience that values industry insights and expertise.

Nursing in Practice provides a platform for primary care and nurses to stay up to date with all the incisive news, features, opinions and clinical advice.

For the opportunity to reach our audience of primary care nurses, through a variety of digital advertising options, please contact us today.