Pulse magazine is once again the UK’s most-read GP news brand, with independent survey data showing 55% of GPs say they interact with the brand, whether in print, digital or online each month.

This compares with a score of 53% of GPs saying they interacted with the British Medical Journal and 23% for GP online (based on publishing interval for print/ digital and four week web use).

Pulse has been the most-read GP magazine in the UK since 2013, as recorded by the National Medical Readership Survey (NMRS). NMRS is conducted by independent research experts at Think Media Consultancy and included responses from 1,029 GPs over the last year’s period.

The NMRS is commissioned each year by JICMARS (Joint Industry Committee of Medical Advertisers for Readership Surveys), a group of healthcare publishers and media buyer representatives. The data are weighted to the estimated universe of all GPs based on counts provided by Wilmington Health, the independent healthcare data provider which provides the sample frame for the survey.

Publications included in the survey were: BMA News, BMJ, Prescriber, GP Online, British Journal of General Practice, GM, Guidelines in Practice, The Practitioner, Pulse, Guidelines, MIMS and MIMS Learning.