Primary healthcare media consumption over 2020

The global Covid-19 pandemic had a major effect on healthcare professionals’ media and educational consumption, including across our primary care media brands.

In 2020, Nursing in Practice, with a new and improved website, highlighted major issues such as racism in healthcare and the toll the pandemic was having on nurses’ mental health. Nurses played an important role in the response to Covid-19, though, as we uncovered, the sector did not always feel fully recognised for their work.

Our Nursing Stars campaign attempts to put that right, highlighting the outstanding contribution of primary care nurses during the year.

With pharmacy doors fully open to patients during the pandemic, The Pharmacist has been busy championing the vital work of independent community pharmacy teams across the UK; examining the challenges and changes. In its first year, our Clinical Ambassadors project has gathered close to 100 case studies showcasing the growing range of clinical services being launched by pharmacies that open up new routes of patient care - giving others in the profession the information they need to do the same.

As established ways of working in primary care were quickly reinvented with the emergence of Covid-19, helping to inform leaders in healthcare though rapid change has been the focus of Healthcare Leader. News, blogs and interviews examined workforce capacity and capability, new uses for technology, and the collective work of health professionals during the pandemic in primary care networks (PCNs) and clinical commissioning groups (CCGs).

Practice managers have been pivotal inkeeping general practices working effectively during the challenges of 2020. Management in Practice has helped support them through an exceptionally busy year with news and information on staff wellbeing, the switch to remote consultations, new approaches to CQC inspection, and practice finances. Practice managers have told us about their learnings from a year of change from their perspective, including their thoughts on a need for stronger role for practice management in the UK.

Pulse Learning and Nursing in Practice Learning have delivered a mix of Covid-19 related CPD modules and other key topics, to support users ongoing learning.