The webinar sought to inform healthcare professionals on best practice in the management of patients with uterine fibroids whilst highlighting the products scientific/trials data and customer insights.
Specialists’ webinar on managing uterine fibroids
Objectives
The webinar sought to inform healthcare professionals on best practice in the management of patients with uterine fibroids whilst highlighting the products scientific/trials data and customer insights.
Our approach
The team facilitated a live online webinar with one recorded KOL session, two live KOL sessions and a final Q&A session with all three KOLs.
The content was then hosted on-demand in a bespoke sponsored information page on Hospital Healthcare Europe, allowing our community to access the content at their convenience. The page was designed and built-in house and hosted for 12 months.
The live webinar and on-demand content was promoted to our audience of UK obstetricians and gynaecologists via Hospital Healthcare Europe through a series of targeted emails and website features.
Outcome
- 155+ webinar attendees
- 300+ on demand views
The live webinar had over 155 attendees and generated fantastic audience engagement with over 60 questions submitted to our expert faculty. 71% of webinar attendees were gynaecologists, the target market for this webinar, with other job titles including specialty doctors, GPs, obstetricians, secondary care nurses and surgeons.
In six months, the on-demand content on Hospital Healthcare Europe has generated over 300 page views, with this set to increase over the 12-month hosting period.
The post-webinar survey showed that the speakers were highly rated by attendees, receiving 4.3 – 4.5 stars out of 5.
