The Primary Care Respiratory Academy (PCRA), the UK’s largest independent respiratory education programmes for primary care professionals, returned for its eighth event series in 2022, welcoming healthcare professionals to learn about important clinical and quality improvement topics in respiratory care.
PCRA 2022 consisted of seven free live educational events, covering important clinical and quality improvement topics in respiratory care to educate attendees on the best practice management of their respiratory patients.
The series was developed in partnership with the Primary Care Respiratory Society (PCRS), to deliver high-quality education for primary care professionals by leveraging Cogora’s unrivalled access to primary care professionals via its market leading media brands.
The 2022 PCRA programme featured two main streams focusing on clinical and quality improvement topics in respiratory care.
The series included three Clinical face-to-face events in Birmingham, London, and Manchester, and four virtual events: two Clinical webinars, exploring the topics of asthma and COPD, and two Quality Improvement webinars, focusing on the topics of the environment and greener healthcare, and ways to shorten the respiratory waiting lists.
The Clinical events were led by PCRS respiratory experts Ren Lawler, an advanced nurse practitioner and senior lecturer in nursing and paramedic science at the University of Greenwich and Dr Steve Holmes, a GP partner and education lead at PCRS. The Quality Improvement webinars were led by respiratory and research lead Dr Daryl Freeman, and consultant in respiratory care, Dr Vincent Mak.
PCRA 2022 welcomed over 950 HCP attendees and more than 13,000 online engagements. Multiple departments at Cogora collaborated to deliver this project and ensure all events were a success. Our medical writing team worked closely with primary care respiratory specialists to develop high-quality content, and all logistics were managed by our events team, supported by our IT and development team.
Our marketing team promoted the events to our audience of primary healthcare professionals with a 6-month targeted campaign, utilising promotional assets created by our design team. A combination of emails, online advertising, and social media were used via our media brands Pulse, Nursing in Practice, The Pharmacist, Management in Practice and Healthcare Leader.
- 950+ event attendees
- 90% of delegates believed the events positively affected their approach to respiratory care
- 4.6/5 rating for quality and relevance of the content and speakers
- 13,000 engagements on the digital resources
The event series was a great success, with 950 respiratory healthcare professionals in attendance, 90% of which stated that what they had learned during the event would positively affect their approach to respiratory care for their patients.
The 2022 programme sponsor, Cheisi, benefitted from branding and exposure via a six-month campaign reaching over 70,000 primary care clinicians and payer groups and generating over 1,500 code-compliant e-permissions for follow up by their field team(s).
The quality and relevance of the educational content, as well as the speakers were also rated 4.6/5 by delegates.
‘A well prepared and presented talk which covered all the relevant matters in a clear, concise and easy to understand way. I learnt quite a lot about COPD during this session and look forward to participating in future webinars.’ – PCRA delegate.
The academy offers over 400 digital educational resources, developed by respiratory experts and designed to complement the learnings of the live events. Engaged with by over 13,000 clinicians this year to date, resources include 20 CPD modules, over 90 videos discussing topical issues in respiratory care, expert articles, journals from the respiratory literature, and educational podcasts featuring a wide range of respiratory topics. All live 2022 webinars are available on-demand via the PCRA website.