IOTOD Winter Webinar

Objectives

Delivered by our CME division, PCM Scientific, the IOTOD webinar series aims to provide high quality, accessible education for primary and secondary care healthcare professionals across the globe, to improve patient outcomes in the treatment of opioid dependence. 

Our approach

PCM Scientific worked closely with expert faculty to develop the educational agenda for the 60-minute free live event: ‘Integrative treatment for comorbid conditions: the importance of treating mental ill health when managing opioid dependence.’ 

Professor Maurice Dematteis, University Hospital of Grenoble, France joined Mr Duncan Hill, NHS Lanarkshire, Scotland, to discuss the overlap between patients with mental health conditions and opioid dependence (OD).  

During the live event, the experts discussed how failure to treat either aspect often results in suboptimal patient outcomes and exacerbation of both conditions. The agenda also explored how trauma, pain and poor sleep hygiene can influence both comorbid conditions, highlighting for learners the importance of working within a collaborative care model, thereby improving outcomes for patients. The event concluded with a Q&A session. 

The webinar was promoted by our marketing team via our primary and secondary care media brands, as well as the existing IOTOD community, across the UK and Europe. Marketing tactics included a series of targeted email campaigns, online ads, faculty material, and social media assets, developed by our in-house studio team. 

The target audience included addiction specialists, pain specialists, GPs, primary care nurses, community pharmacists, psychiatrists, and social workers, as well healthcare professionals with an interest in the field.    

The IOTOD winter webinar is available to watch on-demand for HCPs to access at their convenience.  

Outcome

• 2,000+ webinar views
• 99% post-event survey respondents would attend another IOTOD webinar 
• 84% found the content relevant to their practice 

Feedback from attendees was extremely positive:

• ‘I always find the IOTD webinars very useful and relevant to my practice’
• ‘Session very well structured. Knowledge gained will be enforced into practice’
• ‘All information received will enhance my practice and my personal development’
• ‘Found the webinar very informative and took a lot from it to help in my scope of practice’

 The educational programme is run at arm’s length from the financial supporters and all content is created by the faculty. No funder has had input into the content of the materials or presentations used in the educational programme. PCM Scientific is the medical education company acting as scientific secretariat and webinar organiser.