Delivered by our CME division, PCM Scientific, the IOTOD webinar series aims to provide high quality, accessible education for primary and secondary care healthcare professionals across the globe, to improve patient outcomes in the treatment of opioid dependence. 

Our approach

We worked with world leading experts in opioid dependence to develop the educational agenda for the 60-minute live event: ‘A holistic approach to opioid dependency treatment: managing patient complexity in practice’.

The live webinar was led by expert faculty Prof. Catriona Matheson, Stirling University, UK and Dr Yasir Abbasi, VIA, UK. The discussion focused on how patient background and personal situation affect both decision-making and willingness/ability to enter into an opioid dependence treatment plan, and how access to treatment is supported. The session concluded with a lively Q&A session.  

Following the live event, the webinar was made available to watch for free on-demand on the IOTOD website. 

Recruitment for both the live event and the on-demand webinar consisted of targeting our primary and secondary care audiences via Pulse, Nursing in Practice, The Pharmacist, Hospital Healthcare Europe, and Hospital Pharmacy Europe, as well as our existing IOTOD community. 

Our marketing team worked closely with PCM Scientific and our Studio team to develop a schedule of targeted emails, online ads, faculty material, and social media assets, designed to appeal to and engage the intended audience, across the UK and Europe.  

The target audience included addiction specialists, pain specialists, GPs, primary care nurses, community pharmacists, psychiatrists, and social workers, as well healthcare professionals with an interest in the field.  

The educational programme is run at arm’s length from the financial supporters and all content is created by the faculty. No funder has had input into the content of the materials or presentations used in the educational programme. PCM Scientific is the medical education company acting as scientific secretariat and webinar organiser. 


  • 2,440+ webinar views
  • 100% of delegates would attend another IOTOD webinar 
  • 96% of delegates found content relevant to their practice 

Feedback from attendees was very positive:  

  • Excellent informative presentations’
  • These webinars are a good resource to learn and refresh knowledge’
  • Great seminar. Lots of good information. Well done.” 
  • Very relevant topic, and very useful to me.” 
  • “Thank you – very comprehensive session.”