Objectives

Delivered by our CME division PCM Scientific, the IOTOD conference aims to provide high quality, CME-accredited education for primary and secondary care healthcare professionals across the globe, to improve patient outcomes in the treatment of opioid dependence.

Our approach

Working with world leading experts in opioid dependence, we developed, organised, and delivered a 2-day, CME accredited virtual conference, tackling the latest challenges, innovations, research and insights in opioid dependence management and treatment.

Utilising Cogora’s virtual event platform, the conference was held virtually for the fourth time, consisting of live talks, panel discussions, and Q&A sessions from fifteen returning and new international experts across seven sessions.

Content was translated live into German and Spanish, and all sessions were recorded and made available on-demand for delegates to access at their convenience for 30 days post-event.

The expert agenda was led by internationally renowned faculty, delivering important topics such as opioid dependency trends, harm reduction, viral hepatitis, relieving symptoms, pain management and complex case panel discussions.

Utilising our engaged community of HCPs, we recruited for the event by targeting our primary and secondary care media brands Pulse, Nursing in Practice, The Pharmacist, Hospital Healthcare Europe, and Hospital Pharmacy Europe, as well as our existing IOTOD community.

Our marketing team worked closely with PCM Scientific to create a schedule of highly targeted emails, online ads, faculty material, and social media posts, to engage and recruit delegates across the UK and Europe.

Outcome

  • 600+ views from 16 countries
  • 95% of attendees rated the quality/relevance of the content as excellent/good
  • 98% rated the speakers and organisation of the event as excellent/good

The conference generated over 600 views from 16 countries. Attendees included general practitioners, primary care nurses, community pharmacists, addiction specialists, pain specialists, psychiatrists, social workers, hospital pharmacists, and hospital nurses.

95% of the attendees rated the quality/relevance of the educational content presented as excellent/good and 98% rated the speakers and organisation of the event as excellent/good.

Feedback from delegates was very positive:

  • “Great speakers and content.”
  • “IOTOD 2023 opening session has been great. Look forward to the other sessions and a great conference.”
  • “Brilliant.”
  • “Loved the whole conference.”